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Private Money Demystified Part 2: Introducing Your Opportunity

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Presenting your opportunityToday we continue a frank, down to earth conversation on demystifying the private money getting process. This is part 2 of a 3 part dialogue with the Dutchess of Dinero Susan Lassiter-Lyons, which is all about boiling private money getting down to three simple, core concepts: Identify, Introduce and Invest.

If you haven't caught part 1 yet, which is all about identifying who your best potential private money partners are, then you should start here first.

But once you know who you want to talk to...what do you say? That’s what we’ll tackle today – how to introduce your opportunity to people.

You’ll learn:

  • Getting going: How to start the conversation
  • The art of seduction: It all starts with being able to communicate what you do in a value-based way to your potential partners
  • The "elevator speech": Why it's not actually ideal
  • Steal this: Susan's value statement formula, and how she drops it on people in social environments
  • The "open loop": One sneaky statement that ALWAYS makes potential private lenders ask to know more
  • Verbal vomit: How to avoid "spilling your candy in the lobby"
  • Following up: Exactly when and how to reach back out
  • First date: How to invite people to have a meeting with you
  • The main secret: of all of real estate investing ;-)
  • Everyone misses this: One big, important (and overlooked) thing you should include in your "official" presentation
  • The "coolness" factor: Why you need it and how to pull it off

From Susan Lassiter-Lyons, Funding Adviser...

{Mogul Elite: Download a transcript of this video, plus an MP3 version in the Power Pack Tools for this lesson}

Do It To It! Immediate Action Steps
  • Start at the beginning. Go through part 1 of this conversation if you haven't already.
  • Craft your own value statement. Use Susan's "I _______ so that __________" formula, or make up your own, but get it done.
  • Get out there and start talking. Insert yourself into social situations that will let you start dropping your value statement on people who might bite.
  • Get on the phone if you have to. Drop that value statement!
  • Follow up and research. Set your presentation appt, but make sure you find out what the best "coolness" factor is for them.

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