New Note

Create a note for yourself from this lesson. Notes allow you to quickly jot down any valuable information you'd like to review later. You can find your notes by clicking on "My Notes" in the profile navigation menu.

Investing Strategies

10% Response Rate! Steal These Sneaky Short Sale Marketing Tricks

short sale marketing tricksSo times, they are a-changing. And the fact is, in short sales, you just can't use the same old tricks the same old way you did in 2006 and expect the same old results today.

Jason Roberts is new blood. This guy's a short sale machine with his finger firmly on the pulse of what's working today and what's not, and he's got the street cred (in deals) to back it up.

We recently had the chance to grill Jason for about 13 mins on his personal, top-shelf marketing tactics he's using to claim (get this) a whopping 10% response rate from motivated sellers!


Now just to be clear, what you're about to learn is something you can apply regardless of your specific real estate investing niche. Jason just happens to be crushing it in the short sale arena

What we talked about:

  • The 3 specific marketing magnets he focuses exclusively on now, and why
  • How and why they work so exceptionally wel together
  • The undeniable power of consistency
  • The one marketing trick he doesn't share with ANYONE, but I got him to (note: this doesn't work in MO or TN)
  • Why he still uses a "yellow letter"
  • How he's able to get his letter in their mailbox first
  • Exactly what type of letter, envelope, stamp and font he uses to get the biggest response rate possible.
  • Exactly how to craft a short, sweet and powerfully direct message in your ,that dangles an irrestible carrot in as few words as possible.

Seriously this is the stuff he keeps close to the vest. So take notes. :-)

{Mogul Elite: Download a transcript of this video, plus a photo of one of Jason's mailers, in the Power Pack Tools for this lesson.}

From Jason Roberts, Short Sale Adviser...

Do It To It! Immediate Action Steps
  • Start using yellow letters (if you're not already). Hand written (or seemingly), stuffed in wedding invitation envelopes with wedding ring stamps. Boom!
  • Keep your message simple, straightforward, and dangle an elegantly simple carrot (just like Jason's brilliant example)
  • Be consistent. Don't quit after an initial period of lackluster results. The money's in the consistency.
  • Do a reverse phone number lookup or all short sale seller leads, and actually call them in addition to whatever letter you send.
  • Use Facebook, baby! Do it! (Too good to write...see video for the epic details...,)

Is there a topic you'd like to learn more about? Request a Lesson


+ Mark as Learned

Valuable Lesson? Share it:


Request a Lesson

At RealEstateMogul.com, mogul_guarantee.pngwe’re committed to delivering the awesomest, most practical, actionable content to our members … and that a big part of that is getting YOU to tell us what you'd like to learn from us. Since our REI resources are basically endless, we’d love to tailor our upcoming training as much as possible to precisely match what you, our members, really need and want out of us.

jpsig.png Request form