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Deal-Getting

The Cheapest Form of Lead Generation (Assuming You Don’t Drive a Car That Utilizes Gasoline)

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2014-10-14-260.jpgFrom Preston Ely, Dollars Getter...

A short story -

So I arrive at my office (Starbucks) to meet with a new potential student. This is years ago, and this is only my 4th prospective student or so at that time. It turns out to be an older, soft spoken woman with no experience whatsoever in real estate or any other field that would even remotely serve a useful transitional purpose in her new chosen endeavor. I’m wondering if I will still be allowed in heaven if I accept her money.

I decide to roll the dice and take my chances, as I often do with my soul. I go through the whole spiel with her, tell her what it is going to take for her to make it in this business, and she maybe said three words the entire hour. Communication is obviously not her strong point. She writes me a check for a few thousand bucks and leaves. Definitely I may be going to hell.

Not but three days later my phone rings and a very soft voice on the…


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