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JP Moses

Your Host

JP Moses

Todd Toback

Guest

Todd Toback

Recorded:
April 04, 2018
3:00 PM Eastern

January 2015

  1. Sunday
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Scaling Your Business Up With Direct Mail

Howdy, Moguls! It's time to feed our minds some juicy brain nuggets in a live training call...

This time, we’ve got Todd Toback as our special guest – he’s talking with us about his feast or famine approach, which has made him the “Jabba the Hutt” of direct mail.

What in the heck do I mean by that?

Well, let me put it this way…

When it comes to Todd’s direct mail strategy, he’s a ruthless gangster who goes all out and, as a result, he is bloated to the brim with leads. He does between 15-20 deals a month, and he mails 150,000 postcards a month!

Todd is taking us through his killer direct mail tactics, piece by piece until you see the overall big and extremely profitable, yet simple business model.  

Let me just say this: For more than a few of us, this will change the way you do direct mail in a crazy-good way.

Intrigued? Well, check out this little sneak preview…

Appetizers on the Menu: 

  • Todd's story, including all the miserable mistakes he made early on and what he learned from them
  • His first big "aha" moment that changed everything, and almost instantly took his biz to a whole new level
  • If he had to start all over, what would he do now?
  • Direct mail mayhem vs. direct mail scale - the right and wrong ways to do it
  • Best practices for minimum budget, how much to mail, how often, how to handle phone calls that come in…
  • When to make that first hire in your biz (and who it should be)
  • The fortune's in the follow up: How Todd treats every lead like it's gold... or will be gold at some point
  • Todd's systematic plan for touching someone 8-12 times (not like that, mind out of the gutter, we’re talkin’ mail pieces here, folks)
  • And much more...

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