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How I Flat-Out CRUSH Each Day (In the Morning)

Alex Pardo | Business Development
" Hey Moguls… In this Mindset Monday video lesson, we’re giving out some powerful mindset tips and techniques shared by Alex Pardo. If you’re curious about how Alex handles his morning time, and how it compares to other less-successful investors, then this is for you. What does it matter how you start your day? In this video, Alex will answer that question and leave not one doubt in your mind. Why Listen to Alex? This guy is well worth listening to because his results prove that this regimen really works. Alex’s plunge into real estate investing began in 2005 when he made the decision to dump his career in Corporate America. Within 1 month of launching his real estate investing business Alex landed his first deal – a short sale that lasted 3 months and made him almost as much money as what he was earning in Corporate America. Needless to say he hasn’t looked back… Alex is a visionary and he constantly strives to improve himself and others around him. Because of that, he’s become a mentor to many in the REI industry, which is great for us here at Mogul. And be sure to check out his previous awesome lessons – they’re loaded with great info. Happy Days? So how are your days going? Are you happy with how your business is growing? Happy with how much you accomplish each day? Happy with how your goals are being met? Happy with your current lifestyle? If you aren’t able to answer yes to these questions, you may want to take a second look at how – as Alex suggests – you start each day. This isn’t pie-in-the-sky stuff – this is how Alex lives. Watch this: Hopefully you were taking some helpful notes from this video lesson. Now, begin to implement Alex’s morning success strategies this very day.   "
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Hiring Your Dream Team: The First 5 'A-Players' You Need (and Why)

Alex Pardo | Business Development
" Hey there, folks. Today we are graced by the presence by one of our newest experts, Alex Pardo, an awesome new addition to our Mogul Faculty Advisor arsenal. Hopefully, you caught his previous lesson series about selling properties at lightning speed. Today he’s back in action and eager to share how to build your investing Dream Team and why this is so important. But, before we throw this ball in the court… Pardon Me, but who Is Alex Pardo Again? Alex is native of Miami and graduated from Florida International University before entering the corporate world with GE Consumer Finance. It didn’t take him long to realize that working 70+ hours a week for someone else wouldn’t  fulfill his dream of helping others and the lifestyle he envisioned. Within just 1 month of launching his real estate investing business, Alex landed his first deal (a short sale) that lasted 3 months and made him almost as much money as what he was earning in Corporate America. Needless to say he hasn’t looked back… He currently owns a few businesses and is determined to provide value to other entrepreneurs while maintaining a successful investing career. He has trained with many of the top experts in the world of real estate investing and is dedicated to bringing quality information to real estate professionals across the country. Alex is a true visionary and constantly strives to improve himself and others around him. Knowledge for Your Noggin’ So, what specifically is Alex going to share with us in his video lesson? You’ll learn: Dream Team Perks – How a dream team will get you more deals, more money and more time to focus on more priorities. Laying your Team Foundation- The first 5 people you should hire and why. Leveraging Power – How to leverage your Dream Team effectively and for the most potential success. Alex’s Resources – Which resources he uses for the hiring process and why. Prescreening Process – How you should prescreen applicants and why. Why you should prescreen with tasks. Domestic vs. International Virtual Assistants – The pros and cons of local vs. International VAs. And much, much, more and all the nook and crannies in between. So without further Ado, here’s Alex Pardo…. Note: Alex’s video is quite in-depth, so for quality purposes please watch the video in full screen. {Mogul Elite: Download a transcript and MP3 of this lesson in the Power Pack tools for this lesson.} Questions, Comments… Do you have your Dream Team in place? How did you get ‘em all? Tell us about it in the comments section below.   "
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Sell Your Deals with this Nifty Email Marketing Tip

Alex Pardo | Investing Strategies > Wholesaling
" Hey guys, Alex Pardo here… In this virtual world where we are constantly getting bombarded with emails, phone calls, voicemails, text messages, memos and faxes (okay, maybe less so for those last two)… It's important for us as entrepreneurs and real estate investors to leverage different ways to ensure the properties we are marketing reach our market of cash buyers, tenants, wholesaler friends, etc. Some people think that just because they send an email, everyone on their list will see their message. Well, unfortunately, that’s not the case friends. In this video lesson, I'm gonna share with you a nifty email marketing tip that will expose your deals to people on your email list – who didn’t even open your emails before. Intrigued? Well, then check it out: {Mogul Elite: Download a transcript and MP3 of this lesson in the Power Pack tools for this lesson.} So, hopefully you’ve learned how to maximize your email marketing open rate – without repeatedly sending the same stuff to the same people on your list. And make sure you check out my previous, helpful lessons as well. We Wanna Hear from You Do you have a ninja email marketing tip to share? Maybe a question for us? Hit up the comments section below.   "
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How to Pull an Absentee Owners List

Alex Pardo | Deal-Getting
" If you’re in the real estate business, then one thing you most definitely need is property leads – and ideally ones from sellers who are actually motivated. And without question, one of the best, most effective ways to generate motivated seller leads is by wooing them through the mail. Whether you do it with postcards, yellow letters, white letters, purple letters or hieroglyphics scratched on a dinner napkin, sending mail to motivated sellers is time-tested and proven to work no matter what market you're in. And one of the best types of people you can mail to is the absentee owner. What the Heck is an ‘Absentee Owner’ anyway? Essentially this: Owners who are absent from the property itself. In other words, they don’t live there. And the tell-tale sign is that the property tax bill is being mailed to a different address than the subject property. Why absentee owners? Because often, they’re the ones who might be tired, burned out landlords. Or maybe they inherited the St. Pete property from Grandpa Joe, and don’t have the wherewithal to deal with it all the way from Des Moines. Or maybe they got transferred and had to move before they could sell it. Basically absentee owners have a whole pile of possible reasons for being an ideal motivated seller. Which is exactly why so many real estate investors treat these guys as their ‘bread and butter’ lead pool. What’s Behind Alex’s Curtain? So Alex Pardo… the guys’ a giver, isn’t he? You can tell by all the awesome he’s shared with us here previously. He’s also a dealmaker through and through, and loooooooves the absentee owners. And today, he’s going to pull the curtain back and show you exactly what it looks like when he pulls his own absentee owner mailing list. The process may vary slightly on your end (depending on the software or service you use to do it) but the principles and criteria will be the same. This is REI direct mail 101. It’s a fundamental skill every real estate investor should know how to do. And I don’t know about you, but when I was starting out I’d take any chance I could to peek over an experienced investor’s shoulder and watch them do what they do. And that’s what Alex is letting you do right now. Without Further Ado, Here’s Alex… {NOTE: Recommended you watch this video in full screen mode to see all the details.] Hmmmmmm… Thoughts? Did peering over Alex’s shoulder stir up any questions for ya? Or maybe some comments of your own? Let’s hear ‘em. Sound off below.   "
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How to Power-Up Your Team Each Week

Alex Pardo | Business Development
" Hey there, peeps. Today we have another inspiring lesson from Mogul Faculty Advisor and REI expert, Alex Pardo. Most of you are familiar with Alex already from his previous lessons, but if you’re not, definitely check that stuff out. Super informative! Today, Alex is gonna give us some killer tips on this audio lesson on the best way to communicate and handle weekly meetings with your team. So friends, let’s get to it… And just when you think we couldn’t be any more awesome, we’ve got a full transcript for you to read away to your heart’s delight… Follow Along Here: Hey! What's up? What's up? It's Alex Pardo. And another content video for you here, and it's all about what I've titled here, "The Weekly 'Huddle.'" Now, this is not something that I can take credit for, not anything that I came up or invented. I've actually... There's books that talk about variations of what I'm going to discuss with you on this content video. One of them, which is on my list. I actually haven't had the opportunity to read it yet. But, I have it here. It's probably like third next on my list. It's the "Rockefeller Habits." And, a couple of friends and... You know, just entrepreneurs that I Mastermind with, have told me that in that book, they talk about basically a similar concept. And, "The Weekly 'Huddle'" is nothing more than getting together with your team on a daily or weekly basis, and going through a particular agenda, and then basically meeting for about 10 minutes to an hour. It could be a maximum of an hour and a half depending on the size of your team. So this is actually something that... A couple of years ago when I started building the infrastructure of our team, I started with obviously... Well, I've had virtual assistants going back to the time I read "Ten Versus Four on a Work Week" back in 2009, I think. And then over the course of the last year and I have two years, I've brought on a lead manager, a couple of acquisition managers, transaction coordinators, sales manager. And what I've noticed is that, when you have a... When you build a team, especially if you run a business and you operate virtually, you have to have some level of connectivity. And obviously, we use a CRM or we often contact with Skype, and through our phones. But since you don't have an office, especially if you don't have an office for your meeting, you definitely want to implement a weekly huddle or a daily huddle, where on a certain time, on a certain day of the week, you know that you guys are going to get together. And, it's going to be an opportunity for you guys not just to get a bird's eye view of what's going on in the business, but also a way to keep each other accountable based on certain goals that you've set for yourselves. Or, based on certain goals that every team member sets for themselves the previous week. So let me just get into, kind of how I've broken up this video. The basics, I'm going to cover. The agenda, and then just some additional tips. And this is how we're currently doing our weekly huddle. I've been doing this for about a year and a half, and it's been working well. So, feel free to model this or just take what you think would work for you and your team. Now, the first thing you might be thinking is, "Well Alex, you know, I'm just starting out. You know, I don't really have anyone on my team." Well, you can still do this by yourself on the enough. You know, in reading the Gerber's "E-Myth," you have to look at yourself as wearing certain hats. You know, are you wearing the technician hat? Are you wearing your manager hat? Or you, being the entrepreneur. So, there's times when you're working in your business, and then opposite, there should be times when you're working on your business. So, regardless if you're a one-man show right now, or if you have a team of 5, 10, 15, 20 people, you can do a variation of the "The Weekly 'Huddle," even if it's just you or a couple of people. Like I said, right now, there's... including me, I have six internal team members. And, I started doing this back when it was basically just me and a virtual assistant in the Philippines. So, let's jump right into the basics here. So, the first thing is "When?" So, I'm going to talk to about how we're doing the weekly huddle. But again, you can do this whatever you think's best. And, I definitely recommend you pick up the "Rockefeller Habits." Again, I haven't read it yet, but I've heard it's a great book, and it goes into some more depth here. We like to do our weekly huddles on Monday morning. And right now, we're currently doing it at 11:00 am, but starting the New Year, we're going to be doing it at 9:00 in the morning. So, I would recommend as early as possible. You know, get your team set off on the right foot. Set your guys. You know, set your team up for success. And, really set the tone for how that day's going to go and the rest of the week. Again, depending on the size of your team, it's going to be anywhere between 10 minutes, and we try to cap ours at 45 minutes. You know, which basically means that every person has about roughly 7 to 10 minutes to chat. And again, that's kind of on the... on the high side. We're typically at about 35 to 45 minutes that we... that we try to keep our calls. You don't want to have, in my opinion, a weekly huddle. Or, when you huddle up, you don't want to have a call or a meeting that goes on for hours and hours. You know, it's just... If it's taking you that long to do that, you either, number one: have too many people on that weekly huddle call or meeting. I would recommend capping it at seven, maybe eight people max. Ideally, between four and six. So, break them up. If you have a team that size, break it up into multiple huddles. And if not, you're just not being efficient, and you're screwing around. So, I would recommend between 10 and 45 minutes depending on how many you have on your team. The frequency, I like to do it weekly. When I first started, I was doing it daily, and what I found was that, it was just too much. You know, not much is going to change from one day to the next in terms of having to actually set a time in the day to meet up and talk about it. So, I like to do it Monday mornings. You're going to be in contact with your team via Skype, email or phone, regardless. But, I find that doing it weekly allows the team to create their goals for that week. You know, two to three main goals that you want to accomplish, and they basically have 5-7 days in which to get that done. So, who attends the... your huddles? It's everyone on your team. You know, there should be no one that's excluded. Even if it's a part-time virtual assistant that's only putting in 10, 15 hours a week for you, all the way up to a full-time commission-only person. It doesn't matter. Whoever's on your team should be part of the call. I would recommend you be the conductor, especially if you're just in the process of building your team, and you're setting the tone and the foundation for what kind of culture your business is going to carry. Eventually, you could probably outsource this if you're going to have like a COO (Chief Operating Officer) or someone else. But, I would recommend that you conduct it at least at start. And then, again if you're... if you have the ability to meet in person, I think that would be best. We actually do it online. I have a... My lead manager works in Venezuela, and then I have a couple of virtual assistants in the Philippines. And then, my acquisitions team is here locally in Miami. So, we use GoToMeeting. So, that's just a quick overview of the basics. Now wholly, let's get into the heart of the agenda which is kicking off the huddle. You know, you might think, "Well, what do I need to do to really start this thing off? How do I structure the huddle?" I... This is the way I do it. I always start off with some sort of motivational quote or video. Or, I shouldn't say always, but I like to start with a motivation quote or video. You know, I tend to really enjoy things that push me. It could be a quote from a movie, a scene from a movie. It could just be something I read in a book. If it resonates with me, I'm going to share it with my team, and hopefully that resonates with everyone else. You know, on your staff. Praise and acknowledgements. If someone in your team or multiple people did something good, whether it's lock up a deal, whether it's implement a system, sell a property, produce a... you know, they were working on a new marketing campaign that had a high conversion rate... Whatever the case might be, I like to publicly, in front of everyone else, acknowledge them and praise them for the work that they did. And, I think that's very important. And then, I also like to discuss any key takeaways that I got from the previous week or the previous month. Anything that's worth's sharing with the team, whether be something that I learned... It could be in a book, or it could be an experience. Anything that I think can be beneficial for the team, is where I take the opportunity to share that with them. And then, last but not least is just any housekeeping items. Anything that's worth covering before you actually kickoff the call and open the lineup for everyone else to participate, which segues into participation. I don't recommend that you have a weekly huddle, so that your team members can hear you talk and talk and talk. The purpose of this is for everyone to connect, everyone to share their thoughts, their opinions, what's going on, whether succeeding, whether having challenges. But, you want to make sure you do it in a structured way. So the way that we do it, is that everyone has up to 10 minutes to chat. And for the most part, I don't really have to monitor this too much. But we always have our team input their goals into an app inside of our CRM, which is Podio, which is due by the end of Tuesday each week. And then, they basically want to focus on two to three main goals of that they're going to accomplish for that week. So, we have them start by talking about what they accomplish that previous week. Then, we get into the key metrics. So for example, my lead manager. One of the key metrics that he's responsible for reporting on is how many dials he made per day. You know, what was his average number of dials for the week? And when I say dials, I mean basically, calls. How many offers did he send? So those are just some of the key metrics for that particular position. And then, the same thing with my acquisitions manager, how many appointments did they go on? How many contracts did they lock up? Key metrics are something that I don't think enough investors focus on. And, if you don't know your numbers, your business is probably all out of whack. So this is a highlight of our call, for sure. Next is any challenges that they're having. And, I'm actually going to talk in the additional tips section about challenges and problems. I want to address those, but that's one of the things that we have them bring up. And then finally, you know, you want everyone on your team to feel as if they have a voice, not because that's the way I recommend doing, but they should have a voice. You know, these people are way successful. And, you need to hear them out because they have a lot of valuable input. And that's one of the things on my team. I'm always encouraging this. If there's a better way to do this, if there's a new way that you guys want to approach something, and it makes sense, talk to me about it. And let's... I always encourage them to voice their opinion because again, they're a valuable part of your team, and their opinions should be heard. At the end of the day, most decisions are going to fall with you, or with whoever you put in that particular manager role. But again, you want to encourage everyone to have a voice and be heard. So moving on here, finally. I don't want to make this video too long, but additional tips. You want to make sure that you get what's called "buy-in" from everyone in your team. And, I would probably recommend you start with the leaders of your organization. Make sure that you explain to them why you want to implement a weekly huddle. What are the benefits to them and to the company as a whole? So, make sure that you get "buy-in", because I think if you can get "buy-in" from the key leaders in your team, then it's just going to be easier to roll out on something that people are going to get in the habit of knowing that, "We're going to meet once a week, formally anyway." And, it's going to be... There's going to be a level of accountability in there. There's going to be things that each person is going to be sharing and talking about. And then, I talked about what the agenda section is. Here's... You want to identify challenges on the weekly huddle as well as "bottle necks", but you don't want to use that time to really problem solve, unless it's a quick fix. And, that's just something that can be solved in less than a minute. You want to take that offline and discuss with that person what the solutions are to their challenges. Otherwise, and this is something I've learned the hard way... What happens is that your calls end up just dragging, and dragging, and dragging. And at the end of the day, you kind of forgot what the purpose of the call was, and what the key take-aways are. And then finally, again, you know... Hopefully, I've sold you on the benefits of doing a weekly huddle on something that you should implement, whether it's just you, or whether you have a... You know, no matter how big your team is, let's just do it! Because again, I really feel that it's going to set up a... It's going to set your team up for success. And, it's going to set their tone of how that day is going to go, and how that week is going to go. So again, I hope you enjoy this video. And, just go ahead and implement it. And, let me know when your results are coming up. {Mogul Elite Members: Download your free, detailed mind map of Alex’s PowerPoint presentation from the Power Tool Pack section.} What’cha guys think? Throw us some questions or comments below.   "
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Keep That Money Carrot Dangling!

Alex Pardo | Business Development
" Hi guys, it’s me again, Alex Pardo. Today, we’re gonna talk about something I’ve learned that is incredibly important when it comes to building a strong team full of key players. I’m talkin’ about incentives. For today’s, lesson I’m going to cover how to build team incentives and why doing so can mean the difference between making money and not making money. While it might seem counter-intuitive that by giving away money so that you’ll make more money, I’m about to tell you how implementing this strategy can be a real game changer. But first, for those of you who may be new here at Mogul and not familiar with me, feel free to check out my awesome previous lessons to learn more about me and my background. As for the rest of you, let’s keep movin’… Why Have a Carrot? So, why have incentives? Well, it can be extremely beneficial if you currently have a team that you would like to get more results out of (and this should always be the case since you always want to raise the bar)… or if you ever plan on building an extremely successful team in the future. So, pretty much, all you guys should get something out of this lesson. Human nature is that we're motivated by certain things. For most people, it's (of course), money. For other people, it could be other things. But, you gotta know what motivates the people on your team so you know what kind of carrot to dangle. And, it’s also about knowing how to dangle that carrot. What Type of Carrot I’ve had tremendous success by creating a bonus pool. Team members are rewarded if they reach numbers/monthly goals at the end of the month and then they get a portion of that revenue. Right now, we're taking 5% of our total monthly revenue and we're putting that into our bonus pool. And again, that's assuming we hit our monthly goal. So, I'll give you an example: Every single month we have a certain revenue dollar goal that we need to hit. (In some months, we might adjust that upward. In some months, we might keep it at our baseline.) So, let's say in the month of February we want to produce $30,000 in income. (And, that could be a combination of all the different types of deals that you might be doing in your market)… So, your goal is $30,000. If as a team, you guys are able to achieve that goal and you are able to do it at a minimum $30,000 in revenue for that month, then a certain percentage of the total revenue dollars that was produced is going to get paid out to your team members based on what percentage of deals they were responsible for. Let's say that, right now, we produced $40,000/month, right? So, we had our threshold to at least $30 grand. Let's say we had a $40,000 month. Again, right now, what we're doing is we're taking 5% of that $40,000, which is $2 grand, and we're putting that into a bonus pool. Now, that $2 grand is going to be divvied up based on position. We have a pool of $800 that goes to all the virtual assistants who are involved in closing a deal. So if 8 VAs were involved in the deal, each one would get $100. And then, the acquisitions managers (who brought in a certain portion of those deals) get a payout. So, let's say we have $40,000 in revenue that we produced. One acquisitions manager was responsible for $20 grand and another one was responsible for $20 grand. Our Excel spreadsheet calculates what percentage of that $20 grand they're going to get. Those acquisitions guys are the sales people and they would get the lion's share of that bonus pool based on how much they contributed to the company's bottom line. Sometimes, it’s all about the Benjamins and Sometimes it’s Not But, in a nutshell, I just want to kind of plant the seed in your head to think of different ways to incentivize your team so that they're always striving for more and so that they're going above and beyond and always try to do more. A lot of times, inevitably, people aren't going to care as much about your business as you do, right? And, that's fine. You need to understand and realize that. And, one of the ways that you can compensate for that is to incentivize people, and most people, again, are going to be incentivized by money. Now, you could offer to buy them a flat screen. “This month… whomever produces X amount of dollars in revenue or if they bring in these amount of deals, we're giving away a 65-inch flat screen.” And, like I said, this is something that could work even if you just have a virtual assistant. For every deal that your virtual assistant brings you or for every deal that a bird dog brings you, you pay them $100 bonus. Or, it could be based on a tiered schedule. So, for every third deal they bring you, you give them a $500 bonus. It could be anything. Get creative. Have some fun with it. But, hopefully, you kind of realize the importance of having some sort of bonus program or bonus pool to incentivize your team to go out and strive for more. Hopefully, that's what you guys are after. What’s Sup, Doc? (So corny, I know, but I had to do it!) All joking aside, what kind of creative incentive programs have you guys came up with? Share some of your experiences below! Mogul Elite Members: Download an audio version of this lesson in the Power Pack tool in the side bar.   "
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