Of course you’ve heard of Twitter, right?
Kind of hard to miss it with the way the President keeps promoting it!
As of 2017, there are around 328 million people who actively use Twitter as a platform for communication, and as a channel for news, information and entertainment.
With 328 million people, it’s undeniable that Twitter has the potential to be a great avenue for various businesses to directly communicate with prospects and clients. Once you have an attentive audience, Twitter is likely to become an economical marketing tool that could help set you up as an expert in your local area and make people feel more confident about doing business with you.
Real estate is all about contacts. The bigger and better your network is, the more leads and deals will come your way. Someone you meet on Twitter could be:
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A motivated seller
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A great contractor
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A mentor
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An investor
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A buyer of your wholesale properties
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Someone who could refer you to people like those in the bullets above
The question is, what is the best, most efficient way to find and follow the best people for your real estate business?
Well, now there is a tool to help you increase your network through Twitter without devoting a ton of time to the effort.
Follow Followerwonk?
Followerwonk is an analytic tool that enables you to gather and analyze data of any Twitter account to kickstart your Twitter marketing strategy. This tool claims to determine trends, help you find and connect with top influencers in your industry, increase your follower base and give you a clear visualization of this data.
The tool has 5 different features, all of which gather different reports and information from all your followers and the people you follow on Twitter. These features are:
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Search Twitter Bios
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Compare Users
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Analyze Followers
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Track Followers
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Sort Followers
Let’s take a quick peek at each of these 5 features.
1. Search Twitter Bios
Allows you to look for key terms that are relevant to the real estate industry and your target audience. You will then receive a list of Twitter users who are from or interested in your industry. Plus, you can target people in certain geographic areas.
When you follow users relevant to your industry, it will be easier for you to spread awareness for your company and gain connections and valuable Twitter followers.
2. Compare Users
Compare your Twitter followers with other Twitter accounts, like a competitor or someone who leads your industry, through the Compare Users feature. Followerwonk will provide you with a social graph, usually a Venn diagram, entailing the crossover of followers between the accounts.
The information gathered from the comparisons is stored under ‘Followerwonk Reports’ for easy access.
3. Analyze Followers
Followerwonk provides a comprehensive analysis of the followers of any account and/or the users they follow. You can also use this feature to analyze the followers of your own account to enhance your Twitter strategy.
This feature also cleans up your account’s following base and balances the ratio of the number of users you follow and the users who follow you in order to raise social authority.
The report contains detailed information to enhance your Twitter strategy, such as:
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Mapped locations of followers
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Most active hours of followers
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Most active hours of your account
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Social Authority scores of followers
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Inferred gender of followers
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Follower counts of followers
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Following counts of followers
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Account ages of followers
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How often your followers tweet
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Total tweets of followers
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Languages of followers
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Percent of tweets with URLs of followers
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Retweets as a percent of timelines of followers
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@contacts as a percent of timelines of followers
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Bio word cloud of followers
This information is more than enough to help people find you.
One of the important features of Analyze Followers is that you get to know when your followers are the most active, so you can publish content at appropriate times when there is a better chance of your tweets being seen.
Through time, you will increase your presence on Twitter and attract more targeted followers.
4. Track Followers
This feature tracks the followers you gained or lost over a certain amount of time. Followerwonk gives you an interactive graph that shows you the trends:
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Yesterday
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This week
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The past seven days
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The past two weeks or
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The last 30, 60, 90, and 120 days.
When you click on the timetable, you can see which users followed or unfollowed you.
With this information, you can find out why you had an increase or decrease of followers that particular day. You can base your future tweets on this information so you can avoid losing followers.
On the flip side, you can analyze why you gained followers and continue doing what you’re doing – or be better.
5. Sort Followers
You can sort your followers and ones you are following by applying a filter. Through this filter, you get to see
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All your followers
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The users you follow
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The followers you don’t follow back
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Users you follow but do not follow you back
You can also apply another filter to a list you are analyzing and see:
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Their days on twitter
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Tweet count
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Number of followers
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Number of following
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Social authority
Through this feature, you get to follow relevant and targeted users who are truly interested in your company and what you offer.
Let’s Talk Pricing
Followerwonk offers you 2 paid plans to choose from and 1 free plan.
Their Target plan, which costs $29 per month, is a more popular choice among Followerwonk users than the Multitask plan, which costs $79 per month. You can save 20% by paying annually for either of the two.
Learn more about Followerwonk’s pricing right here.
Do You Tweet?
Do you use Twitter as a marketing strategy for your REI business? Share below.
Put Yourself Out There – The more people who see you on the web, the more deals will make their way to you. Think about how you can use social media to attract clients, partners, suppliers and other people who will help your business.
Be Careful What You Put Out There – The internet is permanent. If you rant and rave about controversial subjects, it may turn people off who would otherwise do business with you.
Avoid Shiny Object Syndrome – It’s easy to get distracted by all the social media and other clever media on the internet. Stay focused on your business.
JP Moses
is a real estate investor in Memphis, TN, with experience ranging from land lording to note buying, rehabbing, and wholesaling. However, wholesaling is the area that he enjoys most and where he bring the most experience and expertise to his students.