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REI Tech

‘Click Here’ to Increase Your Leads

leadsHow many websites have you visited that ask for your email address? Maybe you found the page by clicking on another page’s link like this:

“Click Here to Learn More”

The page asking for your email address promises you something of value in exchange for you providing your email. Maybe an e-book, or an informational video, or a free report.

Whatever they gave you, they now have your contact information. Then you probably received more material in the days, weeks and months after. Some of the material was valuable, and some of it was sales pitches.

Know why this kind of marketing is all over the Internet? Two words: It. Works.

Follow My Lead

Those pages that ask for your contact information are called lead pages. Lead pages are pages built to give someone something of value in exchange for their contact information. Here is an example of one for Preston Ely’s FreedomSoft…


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