Experience The Internet’s 1st Robo-Age...

Of course social media is an effective way for businesspeople to grow their business and connect with peers and potential clients. The real estate industry is no exception…

While it’s somehow true that the real estate industry has been relatively slow to adapt to technology’s advancements (some investors actually do business without having a website or social media accounts), it cannot be denied that advertising through social media is a cost-effective way to amp up your market presence, as well as:

network with other people
build your reputation and credibility
diversify your marketing efforts

Still not convinced?

Okay, we’ll let the facts speak for themselves…

Statistics show that these days over 90% of home buyers begin their search online. Which means that before you get to meet with your prospects, chances are, they already looked you up. So if you don’t have social media accounts or a website, the sales are slipping through your fingers.
68% of all first-time home buyers are millennials. First-time home buyers can also become motivated sellers when they realize they may have bought more house than they can afford. The buying power of 92 million millennials all over the world has come to fruition. Where do you usually find millennials? On social media!
Among real estate investors, only 9% use social media to market their listings. Which means there is more room for you! It’s an opportunity for you to dominate in your city. Lots of opportunities equals lots of leads and deals.

But there’s one problem. Out of the 65 million small businesses on Facebook, only a small portion have discovered how to effectively manage social media advertising. Online advertising can be confusing and daunting. Especially when you are a real estate investor who hasn’t been exposed to the wonders of digital marketing.

facebook As a result, most real estate investors invest their money on advertising agencies or they try to do the advertising themselves. But most of the time, doing it yourself does not produce measurable results and solely relying on a traditional agency makes it super expensive.

Needls, a Toronto-based company, steps in to solve this problem. The company’s co-founder and CEO, Justin Hartzman, calls Needls the world’s first ‘robo-agency.’

You might need Needls

Needls is a 24/7 robo-agency that makes use of the latest data to help you target your market. It also provides real-time automated optimization. The software creates over 100 ads for your business and monitors the social media sites to continually develop the ads for your business.

Needls says it’s “the only platform where people receive ads for what they need when they need it.”

They target ads by identifying the buying signals, posts, tweets and status updates of your target market. They find people who have an immediate need for your product or service.

For example…

Let’s say you own a bed-and-breakfast business, and someone posts:

‘Crowdsourcing: Looking for a cheap but cozy room where I can stay for the night. Any suggestions?’

Needls will immediately send an advertisement for that user.

Or, maybe you’re a real estate investor and someone posts:

‘Wedding planning complete! Any recommendations on houses for sale?”

Needls will display ads directly to that person on Twitter, Facebook and Instagram, increasing the chances of that person clicking and becoming a customer.

How Does It Work?

Needls automatically creates, targets and optimizes your ads on major social media platforms. Which lets you:

Save time
Get new customers
Boost ROI

Here’s how it works:

Create: Answer simple questions about the scope of your business, and then Needls will automatically create hundreds of ads for you.
Target: Since Needls monitors social media ads in real time, they know how to properly develop their ads and make it work. Their cross-platform optimization lets Needls gauge the effectiveness of your ads.
Optimize: With data science and programmatic buying techniques, Needls ensures that the ads posted are always effective.

Like Having a Robot Run Your Social Media

To max out the use of Needls, they equip you with all the necessary tools to grow your business. Here is a quick video and a list of what Needls can do:

automated ad creation
key audience creation
automatic optimization & retargeting
landing page creation
simple reporting
full analytics

And they have ‘Needls.ENGAGE,’ where they help you improve your social presence by curating trending content that is related to your business. They share content to your business’ Facebook page so your followers can engage with your company.

This also increases your credibility and lets your customers know that you are on top of the latest news and industry.

Let’s talk price

Needls is relatively cheap compared to a DIY solution, advertising platforms and traditional agencies. Coming in at $100 per month, your business will benefit from its ad creation, targeting and monitoring features.

Remember, though, you may have to pay for any costs involved in placing the ads on social media. But, Needls delivers more than you might see on your own by giving you advanced analytics, custom reporting, live chat and customer care.

Need Needls?

Think your business could use Needls? Tell us why below.

Engage on Social Media – Many motivated sellers avoid their problems by spending time on social media. Why not introduce yourself to them?

Ramp Up Your Web Presence – There are many ways to build websites for free and improve their visibility on the web. With so many real estate buyers and sellers on the web these days, it only makes sense to advertise there.

Visit the Needls blog – Even if you don’t use Needls, you can learn a lot about social media advertising from its website and blog.