They say first impressions don’t matter…
But in the business world, that’s not quite true.
Whether it’s sending emails to prospects, writing content for your website, putting up a social media post or ad, or even setting up your LinkedIn page, it is super important to carefully proofread everything you publish.
Spelling and grammar mistakes can be costly in business.
Motivated sellers are looking for a professional who can handle their problems with the least amount of pain. Renters also want to know they are dealing with a professional company.
Your real estate company might just lose some of its credibility with bad spelling and grammar in your advertising and communication.
To you, the investor, proofreading might be an awfully boring task. But it’s critical for your documents, emails and, of course, direct mail. Mistakes are simply a no-no.
Autocorrect and spell checks built in word processors can only do so much. Specialized proofreading software can be really helpful…
JP Moses
is a real estate investor in Memphis, TN, with experience ranging from land lording to note buying, rehabbing, and wholesaling. However, wholesaling is the area that he enjoys most and where he bring the most experience and expertise to his students.