Putting up a website and then sitting back to watch the leads come in is sooo 2002. Real estate investors who focus on growth are always working to:
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Actively generate new leads
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Optimize their website based on feedback from what prospects want
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Better understand how people are coming to their site
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Figuring out which blog posts and other content resonate with the people you want to attract
In order to do so, you will need data that will:
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Help you learn more about your website.
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Track your visitors; determine the number of leads you are generating; figure out how many new visitors you have and why they came, uncover what keeps regular users coming back and more.
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Discover the source of your web traffic. Whether it be from Craigslist, social media, or blogs.
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Optimize your websites for maximum visits and longer time on your site.
With all that data, you can now develop strategies for attracting more leads.
The question is, how can you do all these when you don’t have a development team and you don’t know a thing about codes?
Heap Analytics can solve that dilemma.
Heap Analytics enables your team to access and analyze all the needed data without relying on an entire team to implement a tracking code. This software encourages marketers to be smart about their data usage.
A Heaping of Heap Analytics
Heap Analytics offers a tool that brings user analytics to another level...
Heap does this by tracking every single user interaction. It automatically captures every click, tap, gesture, page view and form submission done by your site’s visitors. You get – yep, heaps – of valuable data at your fingertips without having to code or hire a development team. It also tracks all these metrics on mobile devices.
You might think, why not just use Google Analytics?
Google does give you some of these metrics, but not all of them. Google mostly gives you the number of page views. There are ways to track other interactions with Google, but you need to have a coder set it up for you.
When user interactions are captured, you understand and know your users well...
Say a motivated seller finds your website – they read about your services and look at some useful blog posts you have on your site. Then they go to the ‘Contact Us’ page but don’t fill out the form to contact you.
With Heap Analytics, you can see their progress through your website. You will know that there may be something wrong with your form (too many questions perhaps?) that you can adjust.
Sometimes, Heap is not able to capture events automatically. In these cases, you can easily modify and generate custom events (clicks, forms, swipes, etc.) with a specific number of properties. You can examine these events so you will still get the information you need.
Heap Analytics seems to be accurate, reliable and updated, which is important for fast and exact analytics. With this tool, you can have quick, real-time insights without jeopardizing the data’s precision.
Worth a Heap of Money?
You get a lot of perks from subscribing to Heap’s service.
Here are some examples:
Collect data from the very beginning and store it.
Heap collects all of the necessary data so you can use it when you please.
View historical data.
If you have made certain changes in your website, you would want to know if this change made a positive impact. Heap Analytics allow you to look back on historical data – as far as the first day you started using the service.
No charge for every event.
Unlike most platforms that let you pay for every click, Heap’s pricing is based on the number of visitors you have. Therefore, when users visit your site or app, they can click as much as they like for free.
Capture departing events by URL.
If you created content containing links to recommended properties or other real estate websites, it will be easier for you to figure out how popular each piece of content is and who clicked on the links. Heap shows you the links and the corresponding pages that have the most number of clicks.
These are just one of the many benefits we like about Heap Analytics. You can experience these benefits firsthand by signing up for free.
A Heap of Features…
Here are some of the many features Heap Analytics offers:
Data Capture: It captures every user interaction – clicks, taps, gestures, form submissions, page reviews, and more.
Event Visualizer: Add events through the use of your website or iOS app. You are also able to define analytics events yourself.
Users: You can see each of your users and segment them based on behaviour or you can attach your metadata.
Graphs: Your data is presented through the use of graphs – a clean and visual format. Save and share changes in metrics overtime so you can track your progress.
Funnels: This feature lets you in on where and when you are losing users by comparing rates between segments of users.
Real-Time Information: Google has a 24-hour lag in its data sometimes. Heap is 100% up to date with the information.
Retention: When you have new users, you would want them to keep on coming back. The retention feature lets you in on the factors that influence churn and engagement that happens on your website.
Does it Cost a Heap?
You get to use Heap Analytics for free if your company wishes to only analyse 5,000 interactions or less per month. On the flip side, you can upgrade to premium for enterprise packages.
Tell Us
Have you tried Heap Analytics? How does it compare to Google Analytics? Let us know what you think in the comments section below.
Work on Your Website – Don’t just put something up on the internet. Learn how to optimize it to pull in leads.
Analyze Your Data - Figure out what is working, both on and offline, to bring in leads. Double down on what’s working and kill what’s not.
Survey Your Customer – When you’re sitting down to work with a buyer or motivated seller, ask them questions. See what makes them tick. Then gear your advertising to that.