6 Strategies For Finding Cash Buyers Now

dollar Hi Moguls – it’s Jason Lucchesi coming to you with a great lesson on finding cash buyers – something my students are continually asking me about.

But first, because it’s been awhile since I’ve been sharing lessons here on a regular basis, I thought I’d remind you how I came into this business.

Well, I’ve always been fascinated with all things that have to do with real estate, but I wasn’t always an investor. I got my start as a loan officer for Illinois brokerage firm. From there, I joined the management team at Countrywide Home Loans in 2004.

Like many entrepreneurial types, my success in these positions did not satisfy me. All I ever wanted to do was have my own business and become independent. That finally happened in 2008, when I founded my real estate investing company: Global Fortune Solutions. I’ve come a long way, but sometimes I feel as if I’m just getting started. In other words, I’m still pursuing my dreams, growing and always learning.

So, that’s me. But let’s talk the good stuff, shall we? Cash buyers...

You should have a plan in place to make finding cash buyers simple and easy. To help with that, I’m going to give you 6 actionable strategies – all are effective and totally doable. Each one can be implemented immediately, so you can grow your own list of cash buyers starting today.

Start with the List First

In order to build a successful business, I always encourage wholesalers to start with the cash buyer’s list first. While that may sound backwards, it really works.

You canvas the buyers and have their criteria in hand, so now you know what kinds of properties to go out and look for. This gives you an open opportunity to earn their business.

#1. Investor-Friendly Title Company

I’m on the phone most every day with investors, and I find that almost no one is utilizing investor-friendly title companies. I am referring to a smaller business (sort of a mom-and-pop type business), rather than a large company.

cash See, you want to build relationships. The closing agents in these title companies know the buyers with cash on hand, and they know the entities with private money. Just let them know that you’re going to have deals coming in on a regular basis and you’ll need to have buyers in place.

They may set up a conference call, or they may just pass your information on to those cash buyers. One way or the other, this is a great resource for cash buyers.

#2. Investor-Friendly Real Estate Agent

These are agents who know and understand about investing. They’ll have the list of recently sold cash transactions – those sold within the last 3 to 6 months. In return, you’ll be bringing business to the agent or giving them a referral fee.

Make a connection with the cash buyers from those lists the agent provides to see if they’re still looking for properties. Or, once you have the list with details about properties that sold recently, you can go to public records and find out who closed that deal for cash and you can send them a personal, handwritten note.

#3 Real Estate Auctions

These auctions might include REOs, tax liens, tax deeds, etc. As you attend the auctions on a regular basis, you will soon see and recognize the main players. Who are the ones bidding on the properties and buying for cash? Once the auction closes, then you go around and network.

Hand out your business card and let them know you have off-market, discounted properties, and ask if you could add them to your list of buyers.

#4 Wholesalers (“We Buy Houses” People)

Wholesalers who have been in the business for a while will almost always have an established, experienced cash buyer’s list. Find these investors and offer to co-wholesale with them.

They’re not hard to find – their “We Buy Houses” bandit signs are all over town. You can also find them on Craigslist and in shopper newspapers.

Make contact, find out what types of properties they want, and begin taking your deals to them. It’s a great way to get started.

#5 LinkedIn – REI Groups

jobs I’m an avid user of LinkedIn and even do extensive training on how to use this site. This is a great opportunity, especially if you’re on a limited marketing budget.

Did you know there are over 2k real estate investing groups on LinkedIn? You can easily go in and join these groups for free. There’s a search engine box on the site where you can type in “real estate investor,” and it will pull up all the qualified cash buyers in that group.

LinkedIn is a vastly under-used online resource. Go in and start looking around.

#6 Facebook – REI Groups

Facebook is also often overlooked as a business tool, but those who know how to use it are reaping great rewards.

As with LinkedIn, there are tons of real estate investing groups. Seek these out and find the people you’d like to do business with. Some of the groups will be local, some statewide and some nationwide. Some have thousands of members.

Via Facebook, you can contact individuals in a non-spammy way and start building relationships. Don’t just make it some copy-and-paste message – make it personal. Look at their profile and get to know them. Be authentic.

There You Have It

Well, there you go, investor friends. These are my 6 strategies on how to find cash buyers. See how each one really is simple and easily implemented?

So… now you can start working on them today – right now.

Your Take

Use the comment section below and let me know your take on these strategies. Are some new to you? Are you already using some? What are the results you’re getting? I’d love to hear from you.