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REI Tech

“Why Do You Rob Banks? Because That’s Where the Money Is?”

willie suttonThis quote is attributed (falsely) to the bank robber Willie Sutton. It could just as easily apply to real estate investors.

Just like bank robbers, investors want to go directly to where the money is. And most investors know the ‘money’ is in homes owned by motivated sellers.

Unlike banks though, motivated sellers don’t put a sign in front of their building advertising their situation.

Investors need to do some detective work. They need to find leads and track them down.

Where do they find the leads? For years, investors either bought leads from direct marketing list providers or did the hard research using public records and other creative resources themselves.

Lists can have varying degrees of quality, and they may not have the names or data you need. Plus, they effectively go out of date upon purchase. Then you have to pony up for more lists. Wholesalers may decide to buy two lists – one for…


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