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Funding

The Art of Speaking with Lenders

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answer meThe art of conversation is truly a “practice makes perfect” kind of thing. Even the most skilled conversationalists and the most confident of speakers can stumble every now and then. And let’s face it – talking with lenders and asking for money isn’t always the most comfortable of conversations.

Everyone can use a little help. And that’s what today’s lesson is all about – developing conversation skills and learning what to say and how to say it (specifically) to lenders… just like I do it - the Steve Cook way.

Open Mouth, Insert Foot

I know far too many investors who have destroyed potential relationships with vendors simply because they didn’t invest the time to improve their conversation strategies with lenders. Some say too much. Some don’t say enough. Others simply say the wrong thing at the wrong time and, ultimately, end up driving lenders away.

You know that bad credit isn’t going to look great in the eyes of your lender. Duh. That’s…


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