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The Return of the Short Sale

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short salesI remember a little over a year ago I received a phone call from a residential investor who was part of the coalition of investors who retained me to help revive the short sale market.

His opening comment can generously be described as terse:

“I’m out.”

I explained to him that he would need to amplify his comment, because I had absolutely no idea what he was talking about.

“Short sales are dead, they are not coming back, and everybody knows it.”

Despite my efforts to convince him otherwise, he left the coalition and the short sale market.

One Part of Me Couldn't Blame Him

I have an e-mail dedicated exclusively to marketing messages from real estate educators and gurus. At that time, if you printed out every e-mail announcing the death of short sales, you could have wallpapered the Empire State Building.

But another part of me was disappointed. My former client was “in the know”, having access to…


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