How great would it be to have sellers find you first when they search for ‘we buy houses’ or ‘how to sell my house ASAP’ on Google?
In an industry with lots of competition, particularly in competitive markets, this scenario may seem like a dream that can never be achieved. Right?
Wrong!
Whether you like it or not, technology is taking over the business world – fast. If you want your business to stick around and stand out, you better jump on the bandwagon and join the crowd.
Ranking high in search engines, most especially Google, plays a huge role in establishing your business’ credibility. It doesn’t matter if you take on the route of revamping your website or even creating a new one (along with other social media accounts), your business will surely benefit from an update.
According to the National Association of Realtors, real estate searches done online are increasing about 22% every year. And as early as 2015, about 90% of homebuyers searched online before buying a home.
Most investors understand that ranking on top of search engines is important. So the next question would be: How?
Answer: SEO
Of course you’ve heard of it – Search Engine Optimization.
It’s everywhere, and it’s everywhere for a reason. Without it, your website will probably end up in the sea of Google search results – lost and never found. The efforts of revamping put to waste.
Among all the search engines, Google is responsible for 80% of web traffic. It’s also very unique since it yields targeted traffic. Which means that Google brings in an audience of people specifically looking for what you offer.
If Google can’t find you, then you’re missing out on HUGE opportunities to find prospects and more.
Mastering the Art of SEO for Free
Varvy is an SEO tool that analyzes your website and gives you valuable information about:
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Your domain strength
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Image SEO
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Social counts
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Mentions
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Links
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Page speed
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Page SEO
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And a whole lot more…
It digs deep into the nooks and crannies of your website.
And would you believe that this amount of information is generated for free?
As of now, Varvy offers 3 important tools when it comes to SEO:
1. Speed Test Report
The speed of your site plays a huge role in converting visitors into promising prospects, buyers or sellers.
Check out these unbelievable stats…
Research has shown that people expect a site to load in 2 seconds or less, and they tend to abandon a site that takes 3 seconds or more to load. Google announced in 2010 that when ranking a website in their SERPs, page speed would be considered.
You’ll notice that the speed test report generated by Varvy is different from the usual ‘developer-only’ report from sites such as Gtmetrix or Pingdom. It’s more for beginners, since important terms are comprehensively explained below the speed test results.
The test tells you:
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How your page is doing
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What needs to be done,
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How it impacts your SEO
When you know the problem, you can begin by working on that. The results displayed look very neat and easy to understand.
2. SEO Analyzer Tool
Varvy’s Analyzer Tool is best used by beginners, and it would be better for them to use it at least once a week, as well as each time they do anything SEO-related.
It shows you important information as to how Google sees your website and how it performs under their standards, including:
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Page speed
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Paid links finder and security analysis
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Number of blocked links and pages by robots.txt
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HTTP headers validator
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Link amount and finable links count
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If it was modified since header validator
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And more..
Do some of those sound weird?
Try out the Varvy site to see what they mean.
It shows you the areas you need to improve on, along with the explanation of everything you need to know about a particular topic.
You’ll also be able to see what your page looks like on a mobile phone through a screenshot attached to the results.
3. Mobile Friendly Test
With Google’s mobile-first index update, it makes sense for you to make sure your website is 100% mobile responsive. It has to look and feel great on mobile phones. Varvy shows you what went wrong and how it decreases user experience.
The Mobile Friendly Test also tests the speed and quality of your website when displayed on a mobile phone. It’s already incorporated in Google Page Speed Insights.
The Bottom Line
Since Varvy is free to use (Yes, it’s 100% free – no hidden fees!), there’s definitely no harm in trying.
It gives you a lot of important snippets of information. If you’re starting an SEO campaign, Varvy gives you a bird’s eye view of what needs to be done and what you should prioritize.
But since they’re offered for free, they lack some sophistication a tech savvy operator may need. With that said, Varvy is great for newbies or beginners to start their initial research. Or to double check what your web guy (or gal) is doing.
Something to Add
Got any SEO or weisite tips? Share below.
Use backlinks to make your SEO more effective. The secret to having backlinks is simple: upload great content so people talk about it.
Create great content. Always publish quality content. Having a great blog causes people to stay on your website longer and even share your content to their website or social media pages, driving more traffic to your site.
Know that SEO takes time. It takes about 4 to 6 months before you start seeing results.
JP Moses
is a real estate investor in Memphis, TN, with experience ranging from land lording to note buying, rehabbing, and wholesaling. However, wholesaling is the area that he enjoys most and where he bring the most experience and expertise to his students.