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Business Development

Apartment Investing: Creating a "Pactive" Multifamily Investor

investorsI have a strategy that I want to run by you in this lesson, and it has to do with how we find a group of active investors in our business.

Hey Moguls, Chris Urso back with you once again, and as most of you know, my niche is in apartment investing.

There’s a term that we use in our business to characterize a handful of our private clients — we call them pactive investors…

They’re more than passive investors – they’re involved in more than just writing a check. The clients who are in this group are primarily successful business owners. They may be semi-retired, middle to upper class, high-net-worth investors.

These are individuals who maybe always wanted to get involved in real estate investing, and now they have more time and resources to do so. They want to take an approach that’s more active – however, they don’t want to get into the minutiae of having to call brokers, raise capital and actually build an investment business.



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