You know you want to hire property scouts (a.k.a. bird dogs) to find deals for you. The whole idea is to save yourself some time (and money!) to get quality leads.
But how do you avoid spending all that time you’re supposedly saving on looking for the right people to scout for you?
Hey Moguls, Dolmar Cross here, and the key to finding quality property scouts is to have the right marketing. You need to give people all the information they need to sign up—and help them take the next step right away.
To do that, you need 2 webpages: the Ad Landing page and the Scout Registration page.
The Ad Landing Page
Potential scouts will visit this page after they see your ad. Your landing page has 1 purpose only: to get your potential scout to respond with “yes, please tell me more.” This is as simple as getting them to click a button on the bottom of the page to get more info.
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Dolmar Cross
Dolmar is a guy who struggled, at first, to get his investing business off the ground. But, thanks to some fierce determination, raw persistence, and a savvy mentor’s friendly guidance and help, he eventually starting making it happen.
But the money went right to his head; he started splurging… snazzy luxury cars, taking friends on lavish trips. He thought he was on top of the world and could do no wrong. Unfortunately that’s when it usually all hits the fan—which is exactly what happened to Dolmar.
When the market crashed in ’08 Dolmar lost everything (literally – everything; he had to file for bankruptcy). Discouraged, he met with an investor who gave him some powerful insight, basically kicked his butt back into dusting himself off and getting right back to it – for the sake of his kids – to teach them that when things get hard, we don’t just quit. We fight on.
So with this powerful, new mindset and very little money left, Dolmar found himself with a sincere need to get good property leads without spending any money. Thus sparked the inspiration for the Property Scout Pipeline.