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REI Tech

Digital ‘Lighthouses’ to Attract Buyers

In the old days, ships would use lighthouses to steer clear of the rocks or other hazards. The lighthouse would cast a large beam of light in a big circle that ships could see on dark or foggy nights.

What that lighthouse was really broadcasting was information. Information about hazardous conditions ahead. Not much else.

What if a ‘digital lighthouse’ could broadcast much more information? And what if you could put one of these digital lighthouses on top of a house you are trying to sell or rent? Instead of a ship passing by a traditional lighthouse, a potential buyer could be driving by your property, eager to learn more about it.

Well, now you can. With a technology called ‘iBeacon’.

Send Advertising Straight to Your Buyer’s Phone

iBeacon allows you to put…


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