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REI Tech

Dramatically Improve Your REI Marketing Efficiency

Marketing is a scary thing. You can pour tons of money into marketing and not really see any results. To see a decent return on your investment, you really have to know exactly where to deploy your marketing dollars.

How do you know?

Good marketers have devised all sorts of methods. Here are a few:

  • See what is working for your competition – what do they do often?
  • Track results of your efforts – set up metrics
  • Conduct split tests – change one or two things between two ads and see which ‘pulls’ better when each is mailed to a separate list

There is a lot of work to be done if you want to market right. Chances are a lot of your first attempts are going to be busts until you figure out what works. That is why you want to be as efficient as possible


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