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REI Tech

Fivestreet: The Fixer of Conversion Problems

There’s a reason why many real estate investors never hesitate to take a call.

Either they take it or they have a system or a VA to answer calls.

If you’ve been in the industry for any amount of time, you know that phone calls and real estate investors go together; it’s the nature of the industry. You have to treat every call as the next deal or at least the next lead.

For obvious reasons, generating leads is the backbone of real estate. But it’s what you do with those leads that will keep your business going.

In 2011, there were:

  • 4.5 million leads generated in the United States, while 4.8 million became annual home sales

Just 4 years later in 2015:

  • the leads generated increased significantly to 66.9 million
  • from those leads, only 5.2 million homes sold

With the real estate industry becoming more popular, there is gigantic competition for leads. If your team isn’t the first to respond, chances are, the same lead will land in the hands of another investor.

And remember, a lost lead = a missed opportunity.

Goodbye Lead Conversion Problems

Fivestreet was created to remedy this problem since it mainly helps convert leads through auto response.

Its goal is to gather all leads – no matter where they’re from – into one dashboard, so it’s easier to control and manage. Until you put them all in one place, it’s more challenging for them to create a follow-up system necessary to convert leads into actual sales.  

leadsBefore we dig a little deeper, let’s make one thing clear: Fivestreet is NOT a full-service CRM (customer relationship manager). Instead, they are an answer to the dilemma of having multiple lead-generating tools without a single place to manage them all.

Fivestreet is something in between – it’s a middleman; a marketing supplement.

You have to be skillful in online marketing so you can generate leads. But the most important part is that you act on them. Fivestreet gives you basic contact information for each lead, as well as the links to other customer information, like social media pages.

The software manages your current leads and converts your phone into an online virtual command center. Your team will be able to see every lead that comes in and you can keep track of who is working the lead, so you can grow your business easily.

While You’re Out Growing Your Business

While you’re out coordinating a rehab or working on rental property management, Fivestreet patiently waits for leads. When a lead comes in, the app gets to work – no time wasted.

Here’s what it does:

  • Immediately notifies the team when a lead comes in. Fivestreet redirects the lead to the right team member with just one click.
  • Automatically reaches out to leads by delivering a customized email and/or text message.
  • Notifies you when someone from your team is working on a lead.
  • Reviews the lead’s and the property’s details before calling them.

All of Your Data in One Place

Fivestreet presents all the details – all received and referred leads while you’re out – through an interactive chart.

You can convert your data into a CSV file or have Fivestreet automatically send the leads into other platforms you use, such as MailChimp, BombBomb or Top Producer.

Consolidating and managing your leads in one place, as well as keeping track of your team makes an investor’s job easier.

emailThere’s a huge chance that Fivestreet will work with your online lead vendor since they currently process leads from more than 100 online vendors. For an additional fee, you can also get the leads from your personal website.

Other than that, here’s what Fivestreet can do for you:

  1. Keep your leads warm
      a. Customizable Email Auto-Responder
      b. Customizable Text Message Auto-Responder
  2. Collaborate with your team
      a. Create teams with a simple point and click interface
      b. Broadcast new leads to team members and get notified
          when somebody claims the lead
      c. Mobile Friendly: You don’t have to install any software. Fivestreet makes
          use of your phone’s built-in email and text messaging apps to send lead
          notifications
  3. Track your leads
      a. You can see the number of leads you got from every lead vendor.
          You can even segment by date or location
      b. You can easily manage your team through the app by scheduling
          weekly team meetings through Fivestreet’s dashboard. View recent
          leads, see the agent handling a specific lead and its (the lead) current
          status.

Fivestreet’s Most Useful Feature (According to Real Estate Investors)

What do most real estate investors love about Fivestreet?

The auto-response.

Most prospects complain about the lack of immediate response from real estate professionals…

Fivestreet remedies this problem by creating a system that automatically responds to leads. You won’t ever miss an opportunity!

The Verdict

Fivestreet is not a complicated tool. It’s straightforward and it doesn’t confuse its users by trying to be something it’s not. At the end of the day, it’s a place where captured leads are placed until you do something about them.

It’s also a great tool for real estate teams that want to further manage lead distribution... while RE professionals who do not work with the team benefit from the auto-responder and the consolidation of leads, Fivestreet is perfect for teams.

Overall, Fivestreet is efficient in doing what it does best – consolidating, routing and integrating leads.

High Five to Fivestreet?

Do you have experience with this app? Tell us about it below.

 

Do It To It! Immediate Action Steps

Manage all your leads in one central source. To organize your life and your business, it’s better to streamline all your leads into a single location.

Choose a user-friendly software. While there are a lot of complex ways to organize your leads, I’m pretty sure the sleek, clean, user-friendly ones make the cut.

Follow up on your leads. Create a focused follow-up system so you can maximize your past clients and get referrals and repeats.


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