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Funding

When a Private Lender Says 'No'...

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NOHey guys, it’s Patrick Riddle here...

You are about to discover why private lenders might say no to you and what you can do about it.

Let’s say you're meeting with a private money prospect and you find out they're currently earning about 3% on their investments. During this meeting, you offer them a 6% return. That’s double what they're currently earning. Sounds irresistible, right?

Wrong. The private lender prospect says no. Why is that? Seems incredulous doesn’t it?

Why would someone say no if they're currently getting 3% and you offer them 6%?

It all comes down to one reason and one reason only: They simply don't believe that you're going to do what you say you're going to do. That's it.

The Trust Issue

It's a credibility issue – and a trust issue.

Face it, if they trusted you 100% that you really would pay a 6% return, they would say yes. That is, if they trusted you 100%. But obviously, since the answer…


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