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Inner Game

Why In Heck Do You Look Just Like Everyone Else?

show offHey Moguls, Preston Ely here…

I remember sitting next to a renowned sales and marketing consultant a while back as I was trying to figure out how best to present myself to the world...

“What’s your USP?” he asked.

“I use FedEx,” I replied.

“Your USP... not your UPS. Your Unique Selling Proposition.

“In other words,” he said, “what makes you different from everyone else?”

That question really hit home... the brief, yet powerful conversation had a big impact on me. And I’m hoping this lesson will have a big impact on you. I

t’s an idea that’s so simple, it’s often overlooked…

Different Is Great

Listen to me carefully…

You must proactively and consciously do SOMEthing to set yourself apart from your competition. There must be something special about you that draws people/buyers/sellers/other investors in.

Maybe think of it the way Ralph Waldo Emerson did…

“To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.”

Our USP (and one that I encourage you to borrow for your market) is our TRUE wholesale deals and our integrity.

This an example of a subject line that I commonly use in my email marketing:

TRUE Wholesale Deals For The Savvy Investor

I combine that with being unusually personable in all my communication.

Make Your Deals Great

“You have to learn the rules of the game. And then, you have to play better than anyone else.”
                              ~Albert Einstein

Ever notice how if you look on the major national wholesale property websites, a lot of the deals aren’t that great?

differentMake your deals the exception.

Ever shake your head when you look at the ARVs quoted on wholesale listings knowing that they are overinflated?

Don’t do that.

Ever had a seller empty out a box of 150 postcards that they got in the mail because they are in foreclosure?

Why would you want to add to that box? Do something different.

“Whenever you find yourself on the side of the majority, it is time to pause and reflect.” 
                                                                            ~Mark Twain

Go where no one else is going. Do what no one else is doing. Say what everyone else is scared to say (namely, the truth).

Be exceptional. Be different. Be exciting.

The first thing you need to do is start getting some leads that 17,000 other investors in your market don’t already have.

Make it happen.


Do It To It! Immediate Action Steps

Discover what makes you different – in a good way.

Embrace your uniqueness.

Work your business with integrity and honesty.

Be exceptional.

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