Hey Moguls, Preston Ely here…
I remember sitting next to a renowned sales and marketing consultant a while back as I was trying to figure out how best to present myself to the world...
“What’s your USP?” he asked.
“I use FedEx,” I replied.
“Your USP... not your UPS. Your Unique Selling Proposition.
“In other words,” he said, “what makes you different from everyone else?”
That question really hit home... the brief, yet powerful conversation had a big impact on me. And I’m hoping this lesson will have a big impact on you. I
t’s an idea that’s so simple, it’s often overlooked…
Different Is Great
Listen to me carefully…
You must proactively and consciously do SOMEthing to set yourself apart from your competition. There must be something special about you that draws people/buyers/sellers/other…
Preston Ely
is a real estate investor, serial entrepreneur, life coach, musician and philanthropist. CEO of Real Freedom, Inc, one of the most influential internet-based information publishers in the world, owns the largest Anytime Fitness Gym in the United States, is recording a music album with Atlantic Records, sits on the board of Advocates Of Love Orphanage, and has a non-profit charity assisting the poor and oppressed in Cuba with both their physical and spiritual needs.
With over 200,000 subscribers to his email newsletter, he is rapidly fulfilling his mission on earth, which is to glorify God by setting people physically, mentally, financially, and spiritually free through his music and his message of FREEDOM. Preston is 37 years old, lives in Tampa, FL with his wife Ashley, where he spends most of his time reading, writing, and practicing mixed martial arts.