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Inner Game

Why In Heck Do You Look Just Like Everyone Else?

show offHey Moguls, Preston Ely here…

I remember sitting next to a renowned sales and marketing consultant a while back as I was trying to figure out how best to present myself to the world...

“What’s your USP?” he asked.

“I use FedEx,” I replied.

“Your USP... not your UPS. Your Unique Selling Proposition.

“In other words,” he said, “what makes you different from everyone else?”

That question really hit home... the brief, yet powerful conversation had a big impact on me. And I’m hoping this lesson will have a big impact on you. I

t’s an idea that’s so simple, it’s often overlooked…

Different Is Great

Listen to me carefully…

You must proactively and consciously do SOMEthing to set yourself apart from your competition. There must be something special about you that draws people/buyers/sellers/other…


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