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Investing Strategies

Apartment Investing: Why These Amenities Bring Higher Rents

If you're into apartment investing, then you're also familiar with the term "millennial" - or at least you should be...

The Gen Ys, as they're commonly called, were born between 1982-2004, and they are absolutely one of the largest demographics of renters today.

Hey Moguls, Chris Urso here today to talk about appealing to a younger audience as you invest in apartment complexes. Knowing how to appeal to millennials is going to be the key to getting and keeping those apartments occupied with new tenants.

Why Do I Want to Attract Millennials?

Here’s the deal with millennials – most don’t have the bank account to purchase homes just yet, so the next best option is apartment living. But not just any kind of apartment living. Younger (professional) audiences are no longer okay with living in beat-up bachelor pads and busted apartments (man, if some of those walls could talk!)…

Younger apartment seekers want to live large – but on a budget –…


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