Do you remember the last time you reached for a telephone directory? Or scanned through the yellow pages to find the establishment you’re looking for?
Neither do I.
With the rise of various technological advancements – smartphones, computers, 3D printing, virtual reality, the internet…
In the past 10 years or so, businesses and consumers have changed drastically. And in turn, business industries are shifting. All of them are trying to stay in the game and catch up with this fast-paced world.
Real estate is no exception.
Go Online or Go Home
With the abundance of smartphones and the access to information within our reach, people have become more mobile, more informed and better connected. Because of this, investors, renters, and buyers are now changing the way they transact real estate.
The growth of the industry in the past few years has been massive, thanks to the millennials and Generation X. According to a survey conducted by the National Association of Realtors:
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millennials are the largest first-time home buyers - 66%
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followed by Generation X - 26%
In addition to that, studies also show that 99% of these millennials search online websites when looking for properties...
Which is why online marketing has become a powerful and indispensable tool for real estate professionals across the globe.
Strong Online Presence = Leads
Real estate is a lead generating industry.
No leads = no business.
Having a strong online presence – having websites and blogs – increases the awareness of you, an expert in real estate.
It’s not enough that you tell people that you’re part of the industry; it’s not enough to simply put yourself out there…
It’s all about:
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being an effective resource for your clients
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creating your own unique brand
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knowing everything there is to know about real estate
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educating the public about it
Plus, online marketing not only creates an avenue for massive growth but also:
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Showcases your expertise
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Takes control of your online presence
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Promotes client convenience
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Builds social success
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Keeps up with the competition
JJUMPP on the Bandwagon
Let’s say you have your website and social media pages ready, what now?
Truth be told, what use is an online presence if you don’t properly utilize the information you’re getting?
JJUMPP empowers businesses to enhance their online presence. They believe that businesses that are armed with accurate and secure information build trust with their audience, which in turn, converts them into prospects.
With their recently unveiled product called Springboard, JJUMPP aims to:
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Empower small businesses with a platform to succeed
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Help small businesses thrive
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Be in control of online listings
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Optimize online reviews
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Manage social media posts
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Maintain your insights
The Springboard is an interactive dashboard where you can see all the important aspects of a business’ online presence. Simply put, it is an online presence management tool that helps businesses succeed in their online endeavors.
It integrates data from:
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social media
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online reviews
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website analytics
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Google Business Listing.
How the product works is quite straightforward: It gathers and collects data, and then publishes your brand information.
There are 5 different aspects of Online Presence Management. Each of which work together to give you the right resource for the success of your online presence:
1. Social Media
You can link your Facebook, Twitter, Instagram and YouTube accounts to your Springboard. You’ll be able to see how each social media platform performs as it displays valuable data, such as views, likes, followers and more.
2. Local
The Local section lets you edit your Google Business Listing and produce the same information on over 70 online directories. Springboard gathers data relevant to tracking an online presence on Google Business Listing, such as website clicks, directions, profile views and click-to-call.
3. Review Management
Managing reviews has never been easier. You’ll be able to do it directly from the Springboard. You can reply to any review you want and/or create new reviews by personally asking your clients.
4. Website
Google Search Console and Analytics are the tools you can use to track your website and other important data. Both of which can be found on Springboard, where you have the access to your website’s data without having to leave the program.
5. Analytics
Analytics gathers, compiles and shows all online interactions with clients. Springboard lets you access relevant data, such as phone calls, profile views, views on maps and searches, as well as Google actions.
So…
It seems that JJUMPP has been successful in enabling business owners to easily manage their online presence. The Springboard saves your data so you can track your progress and see the changes over the course of days, weeks or months.
You’ll be able to see if your online marketing strategies are effective… if you’re getting more website views, phone calls, likes on social media, reviews and whatnot. When this information has been interpreted, you’ll see how your online presence has improved through time.
The right tools can only do so much. All the data you gather from JJUMPP empowers you to make informed and wise decisions to benefit your business. At the end of the day, it’s what you do with the data that matters most.
Tell Us
Tell us about your online presence? Do you track it? Share in the comments section below.
Stay ahead of the competition. Outsourcing the management of your online presence will free you up to do more deals – what you’re best at.
Develop a well-designed, easy-to-use, functional website A strong online presence will generate leads and income for you.
Make use of social media. To keep your content fresh and relevant, you should not only post about properties available for sale but also post related articles and blogs.