Twitter, Facebook, Instagram – if you don’t know any of these, then you’re probably living under a rock. Social media platforms have blown up across the globe. I think it’s safe to say that most everyone on the entire planet has a Facebook account – kids as young as one and senior citizens as old as 90+.
While you might get annoyed with your friend’s duck faces or constant status updates, you can’t deny the fact that social media has a ton of potential…
It’s probably one of the best ways to build your network.
Social media is currently changing the real estate industry when it comes to marketing and networking. It gives professionals an accessible avenue to establish their brand and their business. The internet is a powerful tool that you can use to work in your favor.
As a real estate investor, you know the importance of building your own network of important people. These people can greatly influence your deal-finding strategies. You’d be surprised that a lack of certain people in your network may negatively impact your performance.
For example, let’s say you need to evict a problematic tenant as soon as possible. But, of course, you’d want to do it legally. If you have a wide real estate network, you could be on the phone with a real estate attorney talking about it in no time.
At the end of the day, you saved yourself from a major headache.
Social media can help you achieve all this and more. Here are 7 ways social media can help your real estate business…
1. Adds to your company’s credibility
Social media platforms are effective tools that can increase your company’s credibility and trustworthiness. Having social media pages, actively posting and communicating with your audience sends a message that you’re a trusted source.
It’ll be easier for you to build company awareness and brand credibility.
In addition to that, it can also be a great way to provide customer service. While you can’t avoid a negative review of your business, you can turn their negative experience into a positive one for your business by directly communicating with them and addressing their needs properly.
Always remember that customer satisfaction is the key to loyalty.
2. Influx of traffic and increase in search engine rankings
When you link your website to your social media pages, it will constantly bring an influx of traffic to your website, and it can eventually convert your leads into prospects. The more social media platforms you’re linking your website to, the more traffic you’ll get.
The good news is that Google is a fan of social media pages.
It has enabled live tweets to appear in the beginning search results, along with Facebook profiles. You can easily use this to your advantage and maximize your online marketing campaigns by combining SEO efforts with social media.
3. Build a loyal community of prospects
Studies have shown that people tend to transact with a business that has an active Facebook page.
People want to be a part of a business that is proactively communicating with their target market.
Social media platforms offer you an irresistible opportunity to build relationships with your target market (buyers, sellers, renters, contractors), allowing you to create a large group of loyal and repeat clients and prospects.
4. Establish your brand
Establishing your brand and building your reputation is easier if you have a strong online and social media presence.
When you constantly update your prospects about social events or your brand/business, they would subconsciously view your company as an authority. It all boils down to how well you manage to position your business on all your online marketing strategies.
Think how much a motivated seller would appreciate helpful links about:
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How to move
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Rebuilding credit
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Garage sales
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How to avoid foreclosure (sell to you!)
Many of them will be searching for answers on social media. Could you be their solution?
5. Heighten your online digital exposure
There are billions of websites floating in the world wide web. Which is why you need to work twice as hard to put your business out there if you want to be found by your target audience.
With social media’s global access and its massive amount of daily users, you’ll definitely be able to increase your online exposure.
Creating and publishing a post means delivering instant information in the digital marketplace. Helpful posts should be on your blog and on all your social media pages. This enables businesses to easily advertise their products or services.
Studies have shown that interacting with followers on social media platforms at least two to three times a week increases your online presence.
6. Increase your sales
Social media is a great way of accessing client feedback. This information can either make or break you – use it to your advantage and increase your sales even more. The potential of a prospect becoming an actual client increases when you promptly respond to their requirements personally and get to know their preferences.
Social media can help you do just that and more, such as:
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Gain more knowledge in your niche
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Research more on your competitors
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Improve your services/what you offer
In this way, it’ll be easier for you to maximize all your marketing and business efforts in general.
7. Decrease marketing expenses
Advertising has never been cheaper. Social media marketing is an affordable and effective tool to establish your brand. It has overtaken traditional print marketing and other forms of advertising.
With a strong online marketing strategy, you’ll be able to increase your return on investment (ROI) without shelling out too much cash. You’ll be able to maximize your advertising efforts and watch your business grow.
So…
Social media has been around for quite some time now, but it doesn’t appear to be going away anytime soon. It’s never too late to jump on the bandwagon and reap the benefits of social media and what it does to your real estate business.
Socialize with Us
Tell us how you use social media for your business. Share below.
Advertise properties on social media. Posting pictures of your properties on social media, where your target market is found, is one of the effective ways to ensure your properties are seen.
Post regularly. What good is a social media page if you rarely post? You want to keep your page and your followers updated. If you don’t have any idea what to post, here are some creative options:
» Post an article once a week! It can be about real estate, tips for your target market or something else. At the end of the day, you want your followers to benefit from your posts.
» Post your listings.
» Post about local events.
» Events and holidays in your area.
Grow your real estate investor network. An engaging post catches people’s attention and helps build more relationships.