They say first impressions don’t matter…
But in the business world, that’s not quite true.
Whether it’s sending emails to prospects, writing content for your website, putting up a social media post or ad, or even setting up your LinkedIn page, it is super important to carefully proofread everything you publish.
Spelling and grammar mistakes can be costly in business.
Motivated sellers are looking for a professional who can handle their problems with the least amount of pain. Renters also want to know they are dealing with a professional company.
Your real estate company might just lose some of its credibility with bad spelling and grammar in your advertising and communication.
To you, the investor, proofreading might be an awfully boring task. But it’s critical for your documents, emails and, of course, direct mail. Mistakes are simply a no-no.
Autocorrect and spell checks built in word processors can only do so much. Specialized proofreading software can be really helpful if you’re looking for comprehensive editing. You need software that can give you accurate tools, features and explanations of grammar rules.
This is where Grammarly comes in.
Gimme the Scoop on Grammarly
Grammarly is a platform that enhances your English-writing skills. The software was launched in 2009. Since then, millions of global users count on Grammarly to keep their messages, documents and posts on social media clear, easy to comprehend, mistake-free and impressive.
The software analyzes your content for over 250 common and advanced improvements in writing. These include analysis in
-
Subject-verb agreement
-
Article use
-
Modifier placement
-
Contextual spelling mistakes
-
Phonetic spelling mistakes
-
Irregular verb conjunctions
Grammarly promises that you can now write online with confidence.
And, Grammarly offers free and premium service options…
Free Version
Grammarly gives you a lot for free. Not only do they give you the online text editor, they also offer a free browser extension for Chrome, Safari and Firefox that corrects your grammar and spelling errors.
As long as you are writing online – whether it’s Gmail, Facebook, Twitter, LinkedIn or even Tumblr - Grammarly is sure to back you up.
You will also have access to the following goodies:
-
Grammarly Handbook: An online handbook that explains how English grammar and style works.
-
Grammarly Answers: All writers are welcome in this online community where you get to ask and answer questions pertaining to English writing.
-
Grammarly Blog: Their blog lets you in on the world of writing and grammar. Their juicy content gives you tips, fun commentary and valuable insights.
-
Grammarly Facebook and Twitter: Their social media accounts gives you daily tips and discussions on how to improve grammar.
Premium Version
Aside from getting everything Grammarly offers in the free version, the premium one gives you a more accurate checker that leaves no room for error. You’ll pay a reasonable amount to get a hold of over 400 checks and features that include:
-
Vocabulary enhancement suggestions
-
Plagiarism checker (useful because Google hates copycats)
-
Citation suggestions
Grammarly gives you three different subscription plans depending on how you would like to pay:
|
Monthly.
$29.95 /month
|
Quarterly.
$59.95 /quarter
$19.98 per month
|
Annual.
$139.95 /year
$11.66 per month
|
Sounds Cool, But How Does it Work?
Grammarly is fairly easy to use. Even people with no technical background whatsoever can greatly benefit from it. There are 2 easy ways to use the software:
You can see in this pics below the green and red notes and edits from Grammarly.
Grammarly doesn’t find every single grammatical error you commit, but its accuracy is higher than most of its competitors.
Here are some the features that make Grammarly stand out among the sea of grammar-checking tools:
Accuracy
Although Grammarly promises to check most (if not all) of the grammatical errors, it still is not as accurate as a human editor – as with all other software or machines. Top Ten Reviews gave Grammarly an Accuracy Score of 95%, higher than most grammar checking software.
Editing and Feedback
Aside from its thorough and accurate grammar checker, Grammarly also offers synonyms to enhance your vocabulary. This is really useful when you write a lot of blog posts, articles, or memos. Plus, the online editor can merge with MS Office.
The premium version also allows you to check for plagiarism – and it gives you good feedback.
And, the right side of the online text editor lets you see the breakdown of the corrections made. Additionally, you can download, save, or print the summary of your mistakes in PDF format.
Grammarly also gives you a statistical summary of all your mistakes and a Personal Grammar Handbook with your name on it. You can just simply click the Dashboard link in the online user interface to access this information. The handbook has tips and rules about English grammar based on your usage of Grammarly.
Help and Support
Grammarly comes with a comprehensive Usage Manual complete with screenshots that show you a step-by-step guide on how to log in and use the software. If you have any questions you can post them in their online community or you can ask them through Grammarly’s 24-Hour Support.
We’re thinking the free version of Grammarly is certainly worth it. It’s up for you to decide whether you need a paid version.
Give Us Your Thoughts
Have you used Grammarly? Tell us about it below.
Check the grammar and spelling on posts, emails and other communications. People want to do business with professionals who can get the job done. Show people you’re a credible pro.
Learn to write well. Even if you hire out all the writing for your website and sales letters, you should still be able to recognize good and bad writing.
DON’T plagiarize! Google and other web browsers can recognize when you just copied and pasted someone else’s content, and will penalize you for it – not to mention it’s pretty much unethical!
JP Moses
is a real estate investor in Memphis, TN, with experience ranging from land lording to note buying, rehabbing, and wholesaling. However, wholesaling is the area that he enjoys most and where he bring the most experience and expertise to his students.