As a real estate investor, you obviously have a lot of knowledge about buying and selling real estate. Knowledge that many motivated sellers wish they had known. Or knowledge that people who have regular jobs – and who would like to invest their money with you – want to make sure you know.
One surefire way to provide this ‘social proof’ is to write a book on the subject. When you can hand someone a book you wrote on real estate, people instantly feel better about your knowledge level.
Electronic books, or eBooks, can also make great ‘lead magnets.’ Lead magnets are those freebies that pop-up windows on websites give away in exchange for your email address. Receiving a free book on real estate seems like a fair trade to most people for giving you their email address. Plus it shows they are interested in talking to you.
‘Yeah, but writing a book is really hard.’
I feel ya. What if I told you there is a way for you to create an eBook in a matter of minutes?
Say, what? Writing eBooks in minutes? You bet! eBooks and lead magnets have gained a lot of attention these days and for a very good reason – you get to easily build your sales pipeline with juicy leads. Let me show you how, but first let’s talk about how you can use the eBook...
The right way to eBook
One way to measure the success of advertising on the web is by the number of leads you get in return. A successful ad campaign is the one that will make people tick, but the question still remains: “How do you create better and compelling ads?”
The answer: Lead magnets.
Generally, lead magnets are placed as a call to action after blog posts. Here’s the basics of how it works:
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You produce a piece of downloadable content – usually in the form of an eBook – that is relevant to your target market. Make it juicy, make it seductive.
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When they click on it, it should lead them to a landing page with a short form asking for their email address. You can also add additional fields if needed.
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After filling out the information needed, your potential client can download the resource that caught their attention.
It doesn’t stop there. The lead magnets in the real estate industry should be targeted because, sadly, generic content will not work for everybody. To ensure success, it is best to narrow it down to 2 lead magnets – 1 for buyers and 1 for sellers. You may consider 1 for private investors as well. This means, 2 or 3 new eBooks or downloadable PDFs loaded with content.
Creating content, looking for appealing designs, fonts and more, and creating it into one big eBook sounds like a lot of work – and it is! But it doesn’t have to be that way.
The founders of the company PageOneTraffic understood that two of the biggest challenges in creating an eBook are:
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Writing the content.
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Designing the cover and jacket.
They seek to alleviate the problems, make it easier for you to create lead magnets and to eventually generate leads.
Your Personal Ghostwriter and Publisher
Designrr.io is a software application that allows you to create stunning lead magnets, in the form of an eBook, from content on web pages. Designrr identifies and then removes the ads, sidebars, social icons, header, footer and other distractions from the website, leaving you with raw, clean content.
It’s a given that real estate investors are busy people. We definitely do not have the time to sit down and write an actual book. Plus, most people in the real estate industry aren’t writers. So, they usually outsource and hire people to do it for them – as much as $400-$500+ per lead magnet.
Designrr lets you eliminate the need to write whole new content for your eBook. Instead, you repurpose your content. All the content may already exist on your website. All you have to do is to put it together.
One of the best ways to create an eBook is to get two to three of your best blog posts and create a book out of it by simply copying and pasting it using Designrr.
From Blog Posts to eBook
Itching to know how Designrr works? Here are the easy steps that let you create beautiful lead magnets:
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Copy a URL - Copy the URL(s) of your desired blog post(s) and click the “Create New Project’ button. The software will then start loading the content in the background without the unnecessary aspects.
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Choose a Template - All of the 12 available templates are preloaded with a default cover page and CSS styles. After choosing one, you are able to customize it by changing the font, style and images. You can fonts from the 21 generated fonts or choose one from over 700 Google fonts.
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Tweak and Tune – Customize your eBook further by choosing from over 1 million images from Designrr’s copyright-free image search or upload your own image. You can also change the colors of the header, footer, text, styles and add a call to action.
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Publish - After a few minutes, your eBook is good to go. Publish it in PDF format and download it to your computer so you can access it anytime, anywhere. The eBook is also stored in your Designrr account. The next and last step is to upload it to your website and share the link to your readers.
If you want in-depth information, Designrr provides help and support through training videos that you can access inside the app.
Eek, Sounds Costly
Designrr gives you 3 plans to choose from: standard, professional and agency. Each of the plans comes with a 14-day free trial. You can cancel at any time.
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Standard: $27 per month
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Import up to three blog posts of web pages
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30-day money back guarantee
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Professional: $37 per month
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All standard features
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100 active projects
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Import or paste from MS Word
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Over 200 professional book covers
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Create instant 3D covers
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Export to Kindle and ePub
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Monthly training webinars
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30-day money back guarantee
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Agency: $67 per month
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All PRO features
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Unlimited active projects
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Full resell rights for our cover design
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Create additional user accounts
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Create a new template from a project
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Remove headers or footers
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Page numbering
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Table of contents generator
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30-day money back guarantee
When you consider your skillset (not a writer?) and paying a (hefty) price for a ghostwriter and designer – seems to us that this just might be worth the cost.
Do You Designrr?
Let us know what you think about it below.
Add Calls to Action – On your website, blog posts, flyers, eBooks… everywhere. You want to give people clear directions on how to take the next step.
Target Your Advertising - Think about what your ideal prospect would be and target your advertising to them.
Provide Social Proof – Whether it’s an eBook, testimonials or something else, make sure to show people something legit that says they can trust you.
JP Moses
is a real estate investor in Memphis, TN, with experience ranging from land lording to note buying, rehabbing, and wholesaling. However, wholesaling is the area that he enjoys most and where he bring the most experience and expertise to his students.