In order for a real estate agent or investor to survive in this very competitive industry, they have to generate leads. It’s not even an option – you just have to.
But the problem is that it doesn’t stop there. You have to maintain your leads and turn them into actual clients by doing simple yet constant follow-up to keep them in the ‘zone’ – not letting them slip through your fingers.
Not only that, you’ve got to get creative on how you reach out to your leads. You wouldn’t want to bombard them with annoying calls or text messages or emails that’ll go straight to spam.
But hey, we totally get it – you’re a busy real estate investor with a lot on your plate. You can’t possibly keep tabs on every lead in your contact list while trying to generate new ones, right?
Fear not – Zurple to the rescue!
A Client Generation Service
Instead of simply generating leads, Zurple helps you generate clients through lead nurturing that’s perfect for solo investors and/or small teams. If you belong to a team of 3 investors or less or you fly solo, Zurple is a great option for you.
When you already have a website that’s up and running with leads coming in, and all you want to do is to nurture those leads, Zurple can do that and more. Compared to other platforms, Zurple is very helpful when it comes to functionality and price.
A unique feature of Zurple is that it effortlessly communicates with your leads through sending automated texts and emails that respond to 25 different behaviors.
Simply put, if one of your leads likes a property or visits the same property a couple of times online, different emails will be sent.
Zurple will notify you once a lead shows any indication that they are looking to buy the property rather than just browsing. And in no time, you’ll have hundreds of leads nurtured by Zurple all at the same time.
Talk about productivity!
Don’t worry if you feel the need to step in and take over for warmer leads. Jump in at any time while keeping the colder ones in the nurturing program until they’ve warmed enough.
Not only will you have time for the more important tasks, but you’ll also feel assured that Zurple engages and nurtures the leads on your behalf. This feature is similar to having an inbound sales agent or a virtual assistant.
The only drawback to the platform is that their website email templates offer very limited customization. Other than adding a logo and your email signature, you can’t customize the emails at all.
How It Works
Zurple aims to convert leads into conversations and clients. And here’s how it’s done:
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LAUNCH: Branded Home Search Website. The platform launches home search websites for each of the areas you serve.
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CAPTURE: Drive Leads into Zurple Software. The search engine marketing services you can purchase from Zurple ensures that you have a steady influx of leads every month.
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ANALYZE: Analyze Lead Behavior. Zurple gives you a complete profile of the behavior of every lead so you can hit them up. It tells you all about their location, preferences when it comes to properties, searches they performed and more.
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FOCUS: Focus on Real Buyers. The platform uses algorithms to determine whether the lead is a serious buyer or not.
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ENGAGE: Personalized Follow-Up. Your leads will receive automated emails containing timely, valuable, insightful and relevant messages.
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CLOSE: Convert Leads to Clients. Zurple believes that the leads become clients when you reach out to them at the right time with the right message. This is where the conversations will convert into buyers.
And Zurple’s multiple home search website feature is pretty unique...
When you purchase the cheapest plan, expect to only get one site. However, when you upgrade to the more expensive ones as your business or team multiplies, you receive multiple lead generation websites.
All your lead generation websites are able to target more specific keywords that will equate to more leads.
Even though the whole process is automated, you are able to monitor these conversations and personally reach out to them if you feel like a personal interaction is needed. So you can put the lead back to the automated plan or remove them from it should you want to nurture them via traditional methods.
Another one of Zurple’s unique features is the automated text autoresponders. When someone signs up on your site, Zurple welcomes them by sending them a text message instead of an email... making it more personal for them.
If you are an agent, Zurple offers integration with Zillow and Trulia where you can immediately import your leads from both sites and nurture them with the CRM Zurple provides.
Fun fact: Zurple was actually one of the first partners of Zillow Tech Connect.
Let’s talk money…
Platforms like Zurple don’t come cheap. For whatever size team you have, there will be an onboarding fee of $199-$499 depending on all the services you require. But, one good deal may be able to pay for the service for several years:
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For a 1-2 person team - $349/month (1 Lead Gen. Site)
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3-5 people - $599/month (2 Lead Gen. Sites)
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Up to 10 people - $999/month (3 Lead Gen. Sites)
Zurple offers several options for customer support – and they should considering the pricing. They’re available 7 days a week, from 7am PST to 4pm PST.
Zomething to Zay?
Tell us about your experience with Zurple or a company like it.
Use Multiple Communications - People generally don’t respond to a single marketing piece. Sometimes it takes 6-7 communications to respond. Stick with it!
Communicate Using Multiple Formats – In addition to using the internet to reach out to people, find other ways to reach out to them. Direct mail and door knocking, for examples.
Jump on Warm Leads – Good deals have lots of competition. Once a lead becomes warm, it’s important to distinguish yourself. You do that by giving personalized attention to that lead.
JP Moses
is a real estate investor in Memphis, TN, with experience ranging from land lording to note buying, rehabbing, and wholesaling. However, wholesaling is the area that he enjoys most and where he bring the most experience and expertise to his students.