How To Make The Most Out Of Your Faceboo...

Wonder where to advertise on the web?

Out of the 7 billion people on planet earth, 2.07 billion actively use Facebook. And the number is increasing by 16% each year.

It is undeniably the largest social media platform in the world. Its wide potential reach makes it the perfect platform for any business owner, and especially real estate investors, to find both buyers and motivated sellers.

One of the best advantages of Facebook is that you only pay when someone is interested in talking to you. Imagine telling a newspaper that you only want to pay for your classified ‘We Buy Houses’ ad when someone calls you. They would probably laugh at you. That’s when you turn to Facebook.

Promoting your business on Facebook can be tricky without the proper tools to help you. Facebook’s rules and algorithms make it more complicated to ensure that your target market sees your posts organically.

But still, if you want to target a specific group of people through paid advertisement, Facebook is your best bet in doing so because it holds a ton of information regarding its users. When you invest in paid ads, Facebook uses this valuable information to your advantage.

Think about this…

With the right Facebook ad, you’ll be able to reach hundreds – maybe even thousands of potential leads who are interested in buying or selling properties.

In fact, 90% of homebuyers search online at some point during the home-buying process. I’m pretty sure most of them are also on Facebook.

Motivated sellers are on Facebook as well. No matter how bad people’s financial situations become, they still keep their phone plans going. And almost all phones have the Facebook app installed.

If you plan to use Facebook ads for your business or if you currently are, there is a tool to help you maximize your investment: Facebook Pixel.

How a Piece of Code Makes a World of Difference

Facebook Pixel helps you make the most out of your Facebook ad by:

Tracking conversions
Building your target market for potential ads
Optimizing ads from the data you collected
Remarketing your business to potential leads – the ones who have previously visited your website

A pixel is actually a code that’s placed on your website. It places and triggers cookies to track the activity of your website’s visitors, as well as your Facebook ads.

Does My Business Really Need a Pixel?

If the points mentioned above aren’t enough to pique your interest, there are several ways in which you can use the valuable information taken from Facebook Pixel, so you can devise an effective Facebook advertising strategy.

Pixel helps you track data to better target your ads, group similar audiences for better targeting, track conversions, retarget visitors and more.

There are also 2 types of “events” when it comes to using Facebook Pixel: a Standard Event (a fixed list of events Facebook made) and Custom Conversions (you can set this up yourself).

When you’re talking about Facebook Pixels, an ‘event’ means an action taken by a visitor on your website. Facebook Pixels also gather valuable data from these events.

And, you can add a pixel to your website in simple, easy-to-follow steps.

Here’s the bottom line…

Facebook Pixel is a tool that helps you optimize Facebook ads, find more leads and get to know more about and reach your target audience. Not too shabby.

Do You Pixel?

Tell us about your experience with Facebook Pixel in the comments section below.

Create a website and advertise it. You’re missing out on a lot of great deals if you don’t – more and more people are online.

Know your target audience. Whether direct mail or Facebook ads, the more targeted the audience, the bigger the return on investment from your advertising.

Connect with your leads. The leads you get from Facebook Pixels won’t become clients if you don’t do something about it. When the lead comes in – jump on it!