Ever heard of “herding”?
No, I’m not talking about flocks of livestock or cattle whistles.
(I’m a man of many talents, but cow herding isn’t one of them.)
Instead, I’m talking about an important entrepreneurial concept that is sometimes referred to as the “grooming” of prospective clients – or the process by which you build an imaginary fence around your “herd” of prospects and existing clients.
For those of you who may be unfamiliar with this concept, effective herding allows your business to maintain a steady marketing presence amongst the right demographics, in order to (i) retain current clients and (ii) keep your services fresh on the mind of anybody who may be interested.
No cattle whistles allowed.
So, why am I sharing this amusing yet useful terminology with you in today’s lesson?
Well, the ability to execute a strategic herding campaign is one of several distinguishing factors that differentiate today’s featured software from…
Joe McCall
has been investing in real estate for over 5 years. His background and education is in Civil Engineering. Before he started working on his real estate investing business full-time, he had worked for several large engineering & construction companies all around the country. Joe has tried tons of different investing strategies, but his favorite two have always been Lease Options & Wholesaling. When he got tired of spending over $3,000 a month in marketing for his wholesaling business, and throwing away so many leads from unmotivated sellers, he knew there had to be a better way. That’s when he came across the special niche he calls "Wholesaling Lease Options". As soon as he started implementing his simple, unique system, within 3 months his part-time income quickly surpassed his full-time income. Needless to say, he quickly left his job and has never looked back. Joe McCall is still working part-time and easily flips 2-4 lease options a month at $3,000 - $6,000 a pop. In addition to doing deals and working in the business every day, Joe coaches and mentors several select students in different parts of the country.