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REI Tech

Podio – One Cool Tool for Collaborating on Deals

herdingEver heard of “herding”?

No, I’m not talking about flocks of livestock or cattle whistles.

(I’m a man of many talents, but cow herding isn’t one of them.)

Instead, I’m talking about an important entrepreneurial concept that is sometimes referred to as the “grooming” of prospective clients – or the process by which you build an imaginary fence around your “herd” of prospects and existing clients.

For those of you who may be unfamiliar with this concept, effective herding allows your business to maintain a steady marketing presence amongst the right demographics, in order to (i) retain current clients and (ii) keep your services fresh on the mind of anybody who may be interested.

No cattle whistles allowed.

So, why am I sharing this amusing yet useful terminology with you in today’s lesson?

Well, the ability to execute a strategic herding campaign is one of several distinguishing factors that differentiate today’s featured software from…


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