Marketing Materials Made Easy (For Real,...

Ever deal with a disorganized Realtor? It just turns you off. You’re thinking – this guy will never find me a great deal. Or if he does, he will forget some important paperwork or will screw something up that will cost me.

Sometimes we like to see disorganization – such as when you are talking to a motivated seller. The seller is probably motivated because they are disorganized. People who don’t have their stuff together are usually in a much worse negotiating position when they need to sell their house.

Being organized and professional means you will be in charge of situations. People will trust you more. You will be able to negotiate from more of a position of strength.

Your presentations will command more respect and your offers will be accepted a larger percentage of the time.

Organization can Be a Lot of Work

Let’s face it – the reason people are not that organized is that they don’t put much effort into becoming organized. Analyzing deals takes time. Presenting deals takes time…

Time that you would rather spend doing something else perhaps.

You probably would be interested in anything that would help decrease that time. We were. That’s why we here at Mogul looked around for something that would help us with deal analysis and presentations.

We found some software that can help you do just that. It’s called “Rehab Valuator.” The developer of the software, Danill Kleyman, is a real estate investor who wanted to make things easier for himself. He created this software to:

Perform a detailed analysis of his deals to determine an offer price.
Create marketing literature for wholesale buyers (or any other buyers).
Create presentations that would really impress potential private lenders.

Could you use some software like this? Uh, we can!

You can download the first use of the software from the Rehab Valuator website for free. The other two parts of the software will cost $97. For a one-time charge of $97, you might like what this software can do for you.

Madison Avenue on Your Laptop

The Rehab Valuator software is an Excel–based program, which makes you think right away: “I know Excel. Couldn’t I just come up with something on my own totally for free?”

Maybe. But when you look at what the program can do, you will realize it will take you quite a bit of time to come up with something similar. And the whole reason you want the software is to save you time – not spend more of it.

Let’s start with the deal analysis part of the software – the free part. Here you can look at what all your costs are, including acquisition, rehab, financing and closing.

The software has some convenient little shortcuts, like on the financing, it asks questions such as:

Is your lender capping the amount they will lend or the ARV?
Do you have to split the profits with the lender? How much?
Do you have to make interest payments during the rehab?

Based on what you enter for these kind of numbers, plus other costs like rehab, the software can automatically show you what kind of return you will receive (see numbers highlighted in green in screenshot above).

Rehab Valuator will also break down the costs of cash flows to your lender based on the inputs you entered:

As for rehab costs, Rehab Valuator will give you a detailed spreadsheet. You can fill in the numbers for all phases of your rehab budget and see if the project makes sense.

Another nice feature of Rehab Valuator is that it has columns for multiple bids from your contractors. You can just email contractors the spreadsheet and they can fill it in for you. Then you just have to copy and paste their bids into your overall spreadsheet.

Voila – instant bid comparison.

You et What You Pay for

Creating this software took a lot of work, so the creators should be compensated in some form for this work. That’s where the rest of the features come in….

For a one-time fee of $97, you get the ability to take all the numbers you just put together and make a presentation to two of your favorite types of people:

Potential buyers of your properties.
Potential private lenders who could finance your project.

These are the people you are trying to impress. With the paid version of Rehab Valuator, you can print out a bunch of reports that can really impress your clients:

You just ad info like comps for your properties, a written description of the property, and a summary of work needed, and the software does the rest. It automatically populates PDF flyers that you can send to your wholesale buyers:

Or your private lenders:

Think your buyers or lenders would be more impressed by you if you sent them flyers like these, rather than a plain Excel spreadsheet or a quick email summary? Yeah, we think so too.

You can also receive excellent customer support and video tutorials from the site on how to analyze deals and get them done.

Try out the Rehab Valuator free version. If you like what you see, the upgrade could make you many times what you pay for it on just one deal. It will also save you a lot of time coming up with your own system.

Get Organized – You need to be organized. Period.

Create Systems and Processes – Successful real estate investors are the ones who find a winning formula, turn it into a process, and make that process repeatable and helpful in producing profits.

Review Your Marketing – Does it stand out from the crowd? Is it professional? What could you do better to attract more customers or command higher prices?

Test Test Test – What you think will work, might not. People are fickle. Don’t pour your heart and soul (and bank account) into something that might not work. Do a small test on your marketing. Change something about it and run it against how you used to do it. Is the change more successful? If so, then scale it up slowly.