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REI Tech

The Lazy Investor’s Web Marketing

cssThe whole reason we use technology in real estate investing (or anywhere in our lives) is to get more out of life in less time. In real estate investing, that means making more money while doing less work.

Sound good to you? I thought so…

The best way to make the ‘max gain, min effort’ philosophy work in your business is to outsource. Think about what you do well in your business, and find someone who does the other stuff better than you.

For today’s awesome lesson, we are concentrating on a company that does web design better than most investors. 

‘Propel’ Leads to You with Lead Propeller

Danny Johnson was a software developer turned real estate investor. Since quitting his day job, he and his family have flipped hundreds of houses, and started a blog to help other flippers.

Danny used his knowledge from working for ‘The Man’ to set up lead generating websites for his flipping business. The websites worked really well. Pretty soon he received lots of requests from investors for website-design services.

That’s when he decided to set up a service to create websites specifically geared toward wholesalers and investors. The Lead Propeller website is the result.

Lead Propeller is a turnkey solution for real estate investors. Danny and his team have created 4 different types of websites:

  • House Buying Websites – Designed to get more motivated seller leads
  • House Selling/Renting Websites – Kind of obvious what those do
  • House Wholesaling Websites – For listing your wholesale deals and increasing your buyer’s list
  • Land Buying Websites – To market to motivated sellers of land

There are several different templates to choose for each site, and the team will work with you to design the site the way you want, within reason of course.

The websites are built with Search Engine Optimization (SEO) in mind. Ranking at the top of Google when the right people are searching for you is an important thing.  Lead Propeller has determined what seems to work well to make those rankings work.

Another important feature is that the websites are mobile friendly. Motivated sellers may have had their cable and internet cut off due to non-payment, but most people do everything they can to keep their phone service active. 

Having your website looking good on someone’s cell phone is very important.

Speaking of cells, Lead Propeller websites can also send you a text automatically when a lead enters information to the site. Those motivated sellers might be up at 3 a.m. worrying about their financial future. When they send you information, you will know right away. And you can scoop the lead away from your competition!

Aren’t Web Designers Expensive?

In many cases they are. But not with Lead Propeller. Their pricing plan is just $49/month. For that price you receive:

  • Premium web hosting
  • A free domain name
  • Personal support
  • SEO tips to maximize your traffic
  • Leads texted to you immediately upon submission

There is a 30-day money back guarantee. If you don’t like the service, they will refund your money, no questions asked. There are also no long-term contracts. You can cancel at any time.

As of this writing, you can also get 3 websites for the price of 1

That way you can set up a complete online wholesaling business for just one monthly payment of $49. One deal will pay for this service for a very long time.

Lead Propeller also maintains a blog that will give you more tips and techniques for generating leads. They will also answer any email questions you have when you sign up.

To see an overall view of how the whole service works, take a look at this video:

Here is the YouTube Channel with other videos about Lead Propeller.

More and more people are turning to the internet every day to buy and sell real estate. In order to use all of your resources available, it really pays to have an online presence.

Although bandit signs, direct mail and other offline marketing are effective tools, that’s also A LOT of work. Lead Propeller has made it easy to generate leads ‘while you sleep.’ Then once you have the leads, Lead Propeller’s website can help you turn those leads into cash.

 

Do It To It! Immediate Action Steps

Always Be Marketing – Even when you have found a good deal, don’t let the pipeline run dry. Put systems in place to keep looking for the next good deal.

Use the Web – The internet is a wonderful tool. It keeps working for you even when you are not on it. Learn as much as you can about how it can work for your business.

Outsource – Try not to do everything yourself.  The more you can outsource, and the more you can concentrate on what you do well, the better your success will be.

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