Of course you’re familiar with social media – it’s kind of hard to miss these days. The CEOs of the big ones are in front of Congress... people are joining or quitting different sites... and there seems to be no end of ‘gurus’ who can show you how to be a zillionaire by marketing on social media.
Gurus aside, social media platforms are one of the most important tools for investors – whether you’re a newbie or an expert. And it’s easy to see why. Social media gives you the opportunity to connect with an incredibly diverse audience without spending too much money.
While it can be tiresome for you to constantly see #relationshipgoals or #blessed posts on Instagram or Facebook, social media is undeniably one of the best ways to gain leads and grow your investor network.
Your Social Media Assistant
Let’s say you now have your social media accounts up and ready...
The next step is to get people to notice you by consistently posting fresh, quality content. But with the daily shenanigans of life and work on our plate, it’s challenging for investors to sit down and find content throughout the day.
Updating your posts and keeping people engaged becomes increasingly tedious. Until now…
Buffer helps busy investors share relevant content on their social media consistently. What it does is actually very simple and straightforward. Posts you handpicked, scheduled and placed in the queue will be automatically posted on your social media pages by Buffer.
You simply choose the social account you want to schedule posts for, click on the Settings tab on the top of the page, and then click on the Posting Schedule. You can also choose the time zone, days and times you’d like your posts to be published.
And, you can post the same post across multiple platforms as well, which saves a significant amount of time.
7 Reasons Why Apps Like Buffer > Regular Social Media Posting
When you get into the zone of scheduling interesting and relevant content, you’d be surprised to find yourself a lot more consistent with your social media marketing.
Knowing that you have all your posts lined up for the day (or week, or month), you’re free from the burden of having to spend your time posting. And linking up Buffer with a virtual assistant (VA) may make you a social media influencer with very little work on your part… So you can spend your time establishing new connections, doing deals and building your network.
We know how Buffer works, but what exactly can it do?
1. Manage numerous social media accounts
Buffer offers a free version where you can manage 3 social media accounts – either Twitter, Facebook, Instagram, Google+ or LinkedIn. You can add and schedule up to 10 updates for free.
For bigger businesses, you can pay $15 a month to manage 8 different profiles, and schedule 100 posts.
You can opt to publish your posts on one account or send them to all your accounts when you want it. Or if you have a bigger business, you can choose from 3 business plans Buffer offers.
2. Set your own schedule
This is one of the main features of Buffer…
You can schedule posts on different days of the week. This helps you post lots of updates during the weekdays, and even add a couple of updates during the weekend to keep your followers updated.
3. Add updates (posts to be posted) smoothly
After setting up your schedule for every social media account, you can easily add new updates to their user-friendly interface.
All you have to do is edit your update, and then choose the platform where you want to send it out to.
4. Integrate with other apps, extras and extensions
Being able to integrate Buffer with other apps, extensions and extras makes it really convenient to use. You can work with apps such as:
You can begin by installing extensions for Chrome, Safari or Firefox. After which, you can easily click on a button found on the top part of the browser to add updates to your Buffer. Click the button… and your Buffer will automatically update to all of your social media accounts.
5. Buffer posts directly from your social media accounts
By installing the browser extension, you can easily click on the Buffer button on your browser to add updates from your social media sites.
You can also Buffer tweets by simply clicking on the retweet button.
Do you use Google Reader to subscribe to blog posts through RSS? You can easily use Buffer to schedule interesting posts you’re reading.
6. Use Buffer on your mobile phones
In the age of mobile phones, it makes sense to use Buffer on your devices. All you have to do is to download the app from iTunes or Google Play.
You can also bookmark articles to add updates on Buffer through your mobile browser.
7. See posts stats – know which post gets the most engagement
In social media marketing, you’re not just mindlessly posting content. You’d want to know how your posts fare...
With this feature, you’ll be able to know:
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The time of day when you get the most engagements
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Who engages with your posts
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The topics your target market was most interested in
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And more…
Overall…
Buffer is a great social media management tool. With its user-friendly interface, it works seamlessly with the most popular platforms. It’s definitely worth trying.
Say Something
Have you used Buffer? Tell us about it in the comments section below.
Don’t leave your followers hanging. Consistently add content to your social media accounts.
Space out your posts. It’s better to space out your posts to make them more manageable and maintain consistency.
Post relevant and up-to-date content regularly. Don’t spam people just to have posts.