Imagine you’ve invested in a cutting-edge marketing strategy that’s really hot right now. And then you wait for the calls to come in. But your phone is SILENT. And your inbox is EMPTY.
Where are all those important leads?
Hey Moguls, Chris Chico here… and look, I’ve been there. I know that ineffective marketing can be really discouraging.
So today I’m continuing our 5-step series about virtual wholesaling with the big reveal of my major marketing secret.
And it just might surprise you.
Steps 1 and 2 Recap
In Step 1, I revealed how to find the most motivated sellers who are a good match for you—tired landlords. Want to know more about why they are the best match for you? Check out Step 1 here.
Then in Step 2, I moved from sellers to buyers and explained how to find the perfect buyer. That buyer is the serious cash buyer. You know they’re serious because they have bought an investment property in the past 3 to 6 months. Need the scoop on these buyers? Check out Step 2 here.
Now it’s on to Step 3…
“The best marketing doesn’t feel like marketing.”
~Tom Fishburne
What Doesn’t Work
Okay, so we know who the best buyers and sellers are. But how do we reach them? We need to implement the right marketing strategy.
You can try plenty of marketing methods:
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Craigslist (if you’ve read Steps 1 and 2 you know how I feel about Craigslist)
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Classified ads
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Bandit signs (the ones that say “We Buy Houses for Cash”)
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Calls to For Sale By Owner properties
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Posting the property you’re selling as a For Sale By Owner
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Social media (Facebook, Twitter)
In my opinion, the big problem with all of these marketing methods is that they completely miss the mark.
“Content builds relationships. Relationships are built on trust. Trust drives revenue.”
~Andrew Davis
Marketing that Stands Out
We’re looking for very specific buyers and sellers, and we’re not going to find them using any of these generic approaches.
To find our tired landlord and our cash buyer, there’s one tried and true method: direct mail.
Direct mail works so well because it’s easy to get started regardless of your marketing budget. Whether you have $50 or $1,000 to spend a month – you can do direct mail.
There’s also less competition when using direct mail because most investors do it wrong.
You don’t have to print anything or deal with any grunt work. When I started, I printed postcards and letters at home and it was a lot of grunt work, but you don’t have to do that anymore.
“Don’t be afraid to get creative and experiment with your marketing.”
~Mike Volpe
Don’t Follow the Crowd
Other investors fail at direct mail because they do what everybody else does. They use generic marketing techniques that everybody else is using.
I went through a lot of trial and error, and after a lot of frustration I came up with my own unique marketing system that really dramatically increases the response rate. It’s set up to be effective for these virtual wholesale deals that target our tired landlords and cash buyers.
Even when your potential sellers and buyers are getting direct mail from other people, they will call you because of the way that I’ve designed my marketing system. It’s designed around little yellow postcards that are written in a very unique way, unlike anything that any other seller or buyer has seen before.
In Step 4 we’re going to put this all together. I’ll give you the details on my magic postcards and help you set up an automated system that will help you go to the next level. Be on the lookout for Step 4 soon!
“Marketing is really just about sharing your passion.”
~Michael Hyatt
Whatcha Think?
How has direct mail worked for you? Let me know below!
1. Skip those generic marketing methods that just don’t work.
2. Budget to include direct mail in your marketing strategy.
3. Stand out from the crowd – market differently to bring in those leads.
Cris Chico
is a successful real estate investor in Florida who specializes in wholesaling in local and long distance markets. Over the last two years he successfully flipped 116 properties and generated over $1,452,108 in profits. He rarely personally inspects any of the properties that he flips or meets with any buyers or sellers. In fact, most of the markets that he operates are thousands of miles away.