Some people hate the idea of “voice blast” marketing – a powerful concept we recently covered in this insightful lesson.
Of course, they love the efficiency, directness and general awesomeness of direct contact with large numbers of potential clients and partners…
…but they don’t like the yucky feelings that can sometimes come along with giving and/or receiving an “impersonal” voice blast.
If that’s you, then fear not!
Here’s an awesome alternative to the standard voice blast strategy - brought to you by the good folks at InstantCustomer.com. Specifically, we recently discovered that those geniuses have developed a voice blast service that connects you directly to your targeted recipients’ voicemail.
How it Works
With InstantCustomer’s software, your automated outgoing calls are placed direct-to-voicemail on each recipient’s mobile phone.
(The recipients’ phones don’t even ring; instead, they just signal that a new voicemail has been received.)
So your targeted audience checks their new message, and BOOM – there’s your polite little voicemail, seducing them with all manner of NLP and Jedi mind trickery.
Because, look… We get it… It feels like an intrusion when your phone rings while you’re in the middle of a meeting or you’re driving – and it’s a million times worse when you actually answer the call to discover there is no “real” person on the other line.
InstantCustomer’s voice blast technology eliminates the annoying interruption by going straight to voicemail, thereby eliminating the possible resentment your voice blast recipients may feel for you (and the self-loathing you might feel for yourself).
Problem solved!
Indeed, not only can the customer check your message at their convenience, but research shows that this sort of communication to customers is more likely to be heard and more likely to generate profitable responses.
And one of the best things about InstantCustomer’s voice blast feature is that it’s automated, not manual like some other companies’.
So, you see, voice blast really is a powerful, effective and now polite tool for helping you (i) ramp-up your marketing and (ii) generate leads by reaching out to motivated seller lists, and (iii) generally enhance your business’ marketing machine.
A Swiss Army Knife for Real Estate Investors
And as long as we’re talking about InstantCustomer.com, it will be good to briefly introduce* all the other high-quality products and services offered by this new-to-us company.
*Note: We’re not getting to paid by InstantCustomer (or any of its affiliates) to say this stuff. We’re simply impressed by all the helpful product offerings we found, and we are especially fond of the company’s tagline: What if all of the latest marketing tools could be found in one place and have the versatility and effectiveness of a Swiss Army Knife?
(How on earth did we not know about these guys until recently?!)
In any case, InstantCustomer’s $99 monthly fee will get you access to the following arsenal of cool tools, for marketing and other business-related needs:
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Super SMS/Text Messaging - Prospects can freeform text their name, email address, website and whatever else you’d like to prompt them for; their texted information, including the mobile phone number they use to text you, will all automatically populate your campaign’s database fields.
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Email Automator – A platform to handle, manage and automate the process of getting prospects into your sales funnel.
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Web Form (Embedded) - An automated, multi-step follow up assistant that will capture your prospect’s information, mine the interwebs for more data on them, then take action to build rapport and trust with them.
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Prospect Capture Page Creation - You can easily have a new prospect capture site up and running quickly that is unique to each of your specific campaigns.
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Breathtaking Business Card Scanning - Instantly capture your prospect’s info right from their business card using InstantCustomer.com’s iPhone app.
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SMS Virtual Message Conversations – Automatically send an SMS message that initiates a conversation that you already scripted, giving your prospects and customers the feeling of a live conversation with your company.
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Email (auto-responder) - Send out emails with graphics, flash content, links and more, to your customers that initiate an email conversation. Customers will have their email content transcribed to your campaign database, and receive a reply email from you carrying on the conversation.
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Data Mining – A business intelligence gathering tool that generates reports that give you valuable demographic information about your customers in a form you can understand.
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Social Profile Gathering – A technique that scours the web using the email addresses provided by your leads to gather information from their profiles on all of the major social networking sites, including Facebook, LinkedIn, YouTube, MySpace and more.
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D.i.S.C. Profile Assessments – Utilize this tool to provide your leads with access to one of the most powerful personality tests ever created – DiSC.
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SMS Broadcast - Send out an SMS text broadcast to all or part of your campaign subscribers list, and receive replies that initiate a virtual texting conversation.
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Direct to Voicemail Broadcast - Record or upload new voice messages and schedule them to be sent directly to your customers’ mobile voicemail inbox.
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Email Broadcast - Send targeted and personalized emails to your customers.
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Simulated LIVE Teleseminars and Webinars - Play your recorded webinars or teleseminars at the times of your choice and coordinate them with email and SMS/text previews and reminders.
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Postcards & Letters – Because direct mail is alive and well and remarkably effective, Instant Customer provides these important resources.
The Bottom Line
Our industry’s marketing ideology is currently being blown away by stuff like InstantCustomer’s product offerings (in general) and voice blast communication (in particular).
And why is that? Because it’s effective!
These techniques actually produce real results by bringing in leads, which as we all know, is the name of the real estate marketing game.
We wholeheartedly recommend you give it a try today, in one form or another.
(You can thank us later!)
Check out InstantCustomer.com – This site has loads of awesome new marketing tools! Review them and figure out which ones you can best use for your business.
Get Over Your Aversion to Voice Blasts – Your message goes straight to voicemail; the customer’s cell won’t even ring, so there’s no disturbance. Voice blasting produces results, so get over the weirdness associated with it and press record people!
Utilize Voice Blasts – Connecting with your customers with your own voice has a powerful impact. Sending your messages to customers for them to hear at their convenience is the most effective way to market your business – so do it!
JP Moses
is a real estate investor in Memphis, TN, with experience ranging from land lording to note buying, rehabbing, and wholesaling. However, wholesaling is the area that he enjoys most and where he bring the most experience and expertise to his students.