If you’ve been in the Mogul community for a minute or read any of my lessons, you’ve probably learned that marketing is a major factor in our industry.
Practically speaking… we’re in the marketing business.
Marketing = leads.
Hey Moguls, Dolmar Cross back with you again, and I can’t say enough how important solid and consistent marketing is for your success.
And, you have to not only convey that to your property scouts (aka bird dogs), but you also have to provide them the tools and resources so they can help you (and themselves) with all that marketing.
So, in my previous lesson, I shared with you several marketing options that you can teach your scouts about—including business cards, flyers and print ads. Make sure you give that one a read.
We have…
Dolmar Cross
Dolmar is a guy who struggled, at first, to get his investing business off the ground. But, thanks to some fierce determination, raw persistence, and a savvy mentor’s friendly guidance and help, he eventually starting making it happen.
But the money went right to his head; he started splurging… snazzy luxury cars, taking friends on lavish trips. He thought he was on top of the world and could do no wrong. Unfortunately that’s when it usually all hits the fan—which is exactly what happened to Dolmar.
When the market crashed in ’08 Dolmar lost everything (literally – everything; he had to file for bankruptcy). Discouraged, he met with an investor who gave him some powerful insight, basically kicked his butt back into dusting himself off and getting right back to it – for the sake of his kids – to teach them that when things get hard, we don’t just quit. We fight on.
So with this powerful, new mindset and very little money left, Dolmar found himself with a sincere need to get good property leads without spending any money. Thus sparked the inspiration for the Property Scout Pipeline.