There are so many ways to spread the word about your investing business. So. Many. Ways. So what’s the best approach to reach buyers, sellers, and lenders? Does it even matter?
If you’re like me, you want to know that the money you spend on marketing is making a difference to your business. Otherwise, why do it? But how do you figure out what kind of impact your dollars have on your deals?
Let’s explore those questions together…
But first, a little about me and why I care about marketing.
About Me
Hey Moguls, Dolmar Cross here!
Like many of you, I have struggled in my real estate investing career. Early on, I struggled to get my investing business off the ground. Later, when the market crashed in ’08 I lost everything and found myself struggling again.
But I bounced back. I learned that fierce determination, raw persistence and solid advice from friends and mentors can get you…
Dolmar Cross
Dolmar is a guy who struggled, at first, to get his investing business off the ground. But, thanks to some fierce determination, raw persistence, and a savvy mentor’s friendly guidance and help, he eventually starting making it happen.
But the money went right to his head; he started splurging… snazzy luxury cars, taking friends on lavish trips. He thought he was on top of the world and could do no wrong. Unfortunately that’s when it usually all hits the fan—which is exactly what happened to Dolmar.
When the market crashed in ’08 Dolmar lost everything (literally – everything; he had to file for bankruptcy). Discouraged, he met with an investor who gave him some powerful insight, basically kicked his butt back into dusting himself off and getting right back to it – for the sake of his kids – to teach them that when things get hard, we don’t just quit. We fight on.
So with this powerful, new mindset and very little money left, Dolmar found himself with a sincere need to get good property leads without spending any money. Thus sparked the inspiration for the Property Scout Pipeline.