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If you’re in the real estate business, then one thing you most definitely need is property leads – and ideally ones from sellers who are actually motivated.
And without question, one of the best, most effective ways to generate motivated seller leads is by wooing them through the mail. Whether you do it with postcards, yellow letters, white letters, purple letters or hieroglyphics scratched on a dinner napkin, sending mail to motivated sellers is time-tested and proven to work no matter what market you're in.
And one of the best types of people you can mail to is the absentee owner.
What the Heck is an ‘Absentee Owner’ anyway?
Essentially this: Owners who are absent from the property itself. In other words, they don’t live there. And the tell-tale sign is that the property tax bill is being mailed to a different address than the subject property.
Why absentee owners?
Because often, they’re the ones who might be tired, burned out landlords. Or maybe they inherited the St. Pete property from Grandpa Joe, and don’t have the wherewithal to deal with it all the way from Des Moines. Or maybe they got transferred and had to move before they could sell it.
Basically absentee owners have a whole pile of possible reasons for being an ideal motivated seller. Which is exactly why so many real estate investors treat these guys as their ‘bread and butter’ lead pool.
What’s Behind Alex’s Curtain?
So Alex Pardo… the guys’ a giver, isn’t he? You can tell by all the awesome he’s shared with us here previously.
He’s also a dealmaker through and through, and loooooooves the absentee owners.
And today, he’s going to pull the curtain back and show you exactly what it looks like when he pulls his own absentee owner mailing list. The process may vary slightly on your end (depending on the software or service you use to do it) but the principles and criteria will be the same.
This is REI direct mail 101. It’s a fundamental skill every real estate investor should know how to do.
And I don’t know about you, but when I was starting out I’d take any chance I could to peek over an experienced investor’s shoulder and watch them do what they do. And that’s what Alex is letting you do right now.
Without Further Ado, Here’s Alex…
{NOTE: Recommended you watch this video in full screen mode to see all the details.]
Hmmmmmm… Thoughts?
Did peering over Alex’s shoulder stir up any questions for ya? Or maybe some comments of your own? Let’s hear ‘em. Sound off below.
Start mailing to absentee owners if you’re not already. It’s a no brainer.
Leverage the insights you gleaned from Alex’s video here today.
Ask clarifying questions (if needed) below. We can help.
Alex Pardo
has been investing in real estate for 9 years. Before he started working on his real estate investing business, he worked for GE Consumer Finance in their Financial Management Program. He quickly realized that staring at Microsoft Excel for 14 hours a day was the fast lane to the dreaded rat race, so he completed the 2-year program, and decided to backpack around Europe and Africa for 3 months, before diving into Real Estate full-time. Two months later, he closed his first deal and made $44,000. Almost as much as he made in 1 year at General Electric, and needless to say he hasn’t looked back. Fast forward to today, he has started several businesses and has learned as much from his failures as he has from his successes. To date his company has closed over 250 real estate transactions and has helped countless homeowners and investors in the process.