In a world wide web full of internet marketers, you might be wondering:
“How can my website stand out in the sea of websites similar to mine?”
Driving traffic to your site requires work, time and a lot of patience – you could spend many hours trying and testing what works for you and what doesn’t. And if that’s not bad enough, the competition for traffic is brutal. There are an awful lot of wholesalers and flippers who want motivated sellers to see their website before they see yours.
Well, we found an SEO tool that saves you from all the hassle and lets you into your competitor’s territory. You get to find out their strategies, keywords and more… a whole lot more.
So, why go through all of the hard work testing the waters when you don’t have to?
What is SEMrush?
A product of SEOQuake, a popular SEO add-on for Firefox, SEMRush, allows you to find all the keyword rankings of any existing webpage on the internet. (And yes, even the keywords that increased your competitor’s website traffic.)
SEMRush gives you access to more statistical details about specific keywords and related keywords, which you can rank for. You can also track these keywords in all major search engines based on geographical location.
The geographical location feature benefits those marketers who target specific countries such as Spain, Australia, India, the United States, etc. With this feature, you will be able to see how your site ranks in a specific country’s search engine.
Chances are you won’t be flipping houses in Bangladesh, but you never know what opportunities may arise. :)
Look, based on what we know about SEMRush, it seems to be an essential search engine marketing (SEM) tool that every internet marketer should have in their SEO collection. That includes real estate investors who market on the internet. Yes, you.
SEMRush also allows you to plug in your competitor’s domain name and see what keywords they are ranking for. Knowing the keywords that drive traffic to your competitor’s domain greatly heightens your chance of overtaking their ranks.
As of the writing of this lesson, SEMRush has more than 46,000,000 domains and more than 120,000,000 keywords in their database.
Here’s a video of how SEMRush works.
How Does Your Website Benefit from SEMRush?
Internet marketers study, plan and strategize in the hopes of increasing traffic to their websites, right?
But we often forget to come up with strategies that generate traffic.
As we already covered, with the SEMRush SEO tool, you will gain accesss to the keywords that drive traffic to your competitor’s website. And with this information at your disposal, you are able to write quality content based on those keywords and move your website to a better position for your niche.
So, here are some of the ways you can use SEMRush as a tool for success:
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Understand Your Current Success: The minute you sign up for SEMRush and type your domain, you are presented with a general traffic overview screen that shows you a graph of how your site is doing in terms of traffic. You can download the report from SEMRush as a PDF to see how your site progressed over the past 30 days or so.
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Understand Your Competitors Better: The internet has billions of websites and there are probably millions that are similar to yours. It gives your website an edge if you know your competitor’s strategies – what factors cause them to boost their website traffic. SEMRush allows you to access this information and use it to boost your website traffic as well.
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Find New Keyword Opportunities: SEMRush gives you numerous keywords that may be of use for your site. You can also see the number of searches (per month) corresponding to each keyword.
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Find Better Advertising Opportunities: A popular way of making money online is to monetize your website with ads. SEMRush looks at all the keywords your website is ranking for and gives you a list of companies that are paying for advertising based on these keywords. It makes it easier for you to find these companies and ask them to put their display ads on your website. Although you are primarily trying to find real estate deals, it might be nice to have some affiliate deals on your site as well.
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Keep Track of Your Current and Existing Rankings: Another feature of SEMRush allows you to easily track your current and past ranking reports. You get to see different trends happening on your website. This information lets you know which posts or keywords drove the most organic traffic to your website or the least traffic.
Using SemRush effectively should boost your site’s traffic in no time.
What Does SEMRush Offer?
Well, for a reasonable price ($99/month as of this writing of this lesson), you get loads of benefits when you register and subscribe.
They actually offer so much stuff that there’s no way we could even list it all here. So make sure you check ‘em out. Here’s a little snippet of the goods…
With their Analytics Report, you can gain access into your competitor’s strategies regarding display advertising, organic and paid research, link building, video advertising research and keyword research.
They also have a slew of tools to help you stay organized including reports, charts, audit capabilities, social media resources, brand monitoring and more.
The Big Takeaways
SEMRush really is a comprehensive program. It does a lot more than the average real estate investor even needs.
The 2 really big takeaways are that it will show you what keywords you can use to rank in Google, and it will show you what the competition is ranking for.
At the end of the day, what matters is your effort, your persistence and the quality of work you put in. All these will ultimately make it easy for motivated sellers to find you and offer you deals.
Speak Up
Did you rush in to use SEMrush? Tell us about it.
Start with their free trial – The valuable information you will get comes with a cost. So before shelling out cash, you can start with a free trial. Once you are accustomed to its features, you can upgrade to the PRO account to get the most out of its features. Google ‘Free 30 day SEMRush trial’ to find ways to receive a free month.
Check out their YouTube channel – Head over to SEMRush’s Youtube channel for tutorials, tips, webinars and more.
Read reviews – SEMRush is a tool loved by many. But if you’re still hesitant to try it out, do some research. There are a lot of reviews about SEMRush that should help you decide.
JP Moses
is a real estate investor in Memphis, TN, with experience ranging from land lording to note buying, rehabbing, and wholesaling. However, wholesaling is the area that he enjoys most and where he bring the most experience and expertise to his students.