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REI Tech

How Artificial Intelligence Is Taking Over the Real Estate Industry

What if a really motivated seller, someone who needs to sell their house NOW, sees your website and contacts you in the middle of the night?

Or drives by your bandit sign at 1 in the morning?

Are you going to let a good deal slip through your fingers?

Of course not!

But you can’t just live without sleep waiting for that phone call.  

Most real estate investor websites give buyers and sellers a form or some other way to contact the investor/owner of the site. These forms have varying degrees of success these days. You just can’t get away from the fact that many motivated sellers are lazy.

Too lazy to fill out a simple form.

Instead, they simply browse through your site; and if they don’t find what they need, they leave.

A simple website has no way to try to reach out to those sellers (or buyers), who don’t want to take the time to fill out a form and wait until you wake up.

What you need is an assistant who never sleeps. Someone who could have a little chat with those motivated sellers when they browse your site and answer some of their questions. Meanwhile you are sleeping like a baby.

If Content Is King, Communication Is Queen

The real estate industry is relationship-oriented; forming and nurturing business relationships is one of the major keys to success. Which is why the development of chatbots makes it easier for professionals in different industries to communicate with people.

Chatterbots, or more commonly known as chatbots, are computer programs that have the ability to engage with potential customers and form meaningful conversations using artificial intelligence.

Chatbots are different from Apple’s Siri or other question-and-answer bots because rather than answering questions one at a time, a chatbot provides users with a more complex conversation – many times you won’t even know you’re talking to a bot!

So, How Exactly does Real Estate Benefit from it?

While it’s true that chatbots won’t be able to replace client-investor relationships completely, it’s definitely going to be of help to investors all over the world.

Here are some of the things a chatbot can do for your business:

  • Answer general questions about the buying or selling process
  • Provide details of certain properties that they pull from a large database of information
  • Answer questions about your company
  • Ask leading questions so you can create a prospect profile
  • Integrate with social media chatbots

When buying or selling a house, people need more than just a simple answer. Having a chatbot at your disposal turns a shy or skeptical person into a promising prospect because they can provide targeted responses, ask targeted questions and give out a call to action.

Chatbots can move a motivated seller to pick up the phone (maybe the next morning) and talk to an investor. If someone knows how to text, they can talk to the ‘bot’ on your website.

Move Over, Humans!

If you had a chatbot on your website or social media accounts, here’s how it would go:

Selling a Property

If a prospect wants to sell a property, the bot will ask the customer the type of property they want to sell – an apartment or a single-family home?

chatbotThen the bot has to ask general questions about the property, such as the number of rooms, size of the property, number of floors and other necessary information.

For your call to action, the goal is to have an investor come in to look at the property and meet with the prospect. The bot will still have an motivated seller provide all the information you would see from a form, but sellers would be much more willing to type it in if they felt like they were talking to someone.

Buying a Property

If someone wants to join your buyers list, the chatbot can find out exactly what type of property they want. Adding it to your database will help ensure your marketing is targeted to properties you can sell easily. The bots can ask them questions like these:

  • What price won’t you go over?
  • How much reno/rehab you interested in doing?
  • What areas are you interested in?
  • What type of property are you interested in?
  • Can you close quickly?
  • Do you have the cash to close?
  • Can you submit a verification of funds letter?

Chatbots can make an investor much more efficient by:

  • Understanding their potential customers and knowing what they want in a property even before they meet.
  • Cutting time on the introductions and get down to business.
  • Connecting all the information from the chatbots to your CRM system
  • Generating leads faster and easier. You won’t have to miss a lead just because you went to sleep at 8 pm.

Taking Human-Computer Communication to the Next Level

Founded in 2016, BotsCrew is aiming to revolutionize the way businesses communicate with clients. The company designs and develops Artificial Intelligence (AI) chatbots to help small- to medium-scale businesses bring a whole new level of customer experience to their respective markets… and the real estate industry is no exception.

BotsCrew’s AI chatbots promise that their bots will never sleep, ensuring 24/7 customer support for your business. Since their launch, BotsCrew has developed around 50 chatbots and has gained recognition from all over the world as experienced conversational designers, developers and engineers.

Changing The Game

BotsCrew’s mission is to change the way people interact with machines and propel technology forward. Human-machine interaction is now part of our everyday life – think of smartphones, laptops and other gadgets right at our fingertips.

With BotsCrew’s innovation, they plan to take communication to the next level. Chatbots intend to make every interaction better – faster answers, faster processing, as well as smarter results with little effort.

textIt is BotsCrew’s vision to: “Eliminate mundane tasks by creating virtual assistants so people can concentrate on things that matter.”

Humans are innately creative and we need jobs that are interesting, inspiring and engaging. Think about what would be the best use of your time. I bet gathering initial information from a call is not the best – especially when you receive a lot of calls that you can easily eliminate as leads.

Chatbots offer you features that can really help your business:

  • Hospitality: Since forming relationships is the key to success, you would want your prospects to feel satisfied and special every step of the way. Chatbots are available 24/7; which means when a potential prospect has an inquiry, there will be no waiting time and their queries will be answered right away.
  • Cost for Service: Automated chatbots are A LOT less expensive than a call center full of human beings.
  • Finance: Chatbots can do payments and automated transactions with prospects. The bots can also accept rent payments and pay vendors.

Like everything else tech, the prices start high and come down. Right now there is a wide range of pricing...

It goes from $30-$150,000 if you want a highly-customized, very specific and complicated bot. The prices can drop to $29.99 a month or so for a simple bot, which most investors would be fine using.

The low price means only so many interactions. You can keep it in the low range and just pay more as more sellers contact you.

Look, Chatbots have the potential to revolutionize communication. It makes life easier for clients and investors at the same time. Since the concept of chatbots is relatively new in the real estate industry, be one of the first investors to use this innovation.

Who’s Your Chatbot?

Do you already use a chatbot on your site? Or are you interested in chatbots? Tell us about it below.

 

Do It To It! Immediate Action Steps

Embrace new innovations. Most people tend to stick with what they know – but don’t be afraid to explore.

Consider investing in chatbots. Since Facebook has already recognized the potential of chatbots, maybe it’s time for you to invest in one.

Be available. With or without chatbots, it’s important for you to be available for your prospects throughout the day. 

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