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REI Tech

Not Your Grandfather’s Property Management Website

coming soonThere are a lot of property management programs out there – such as Buildium and Appfolio. Do you really need another choice?

Possibly.

If you run your own rental properties and don’t have a ton of them, you might stick with the basics. Certainly programs like Buildium and Appfolio have all the bells and whistles needed to run a healthy number of doors.

What Buildium and Appfolio don’t do for you, is to solicit further business. Suppose you have your own property management company. Or you’re starting your own property management business…

Or maybe you would like people to see and know how well you run your properties.

Maybe you have a great system that could run more properties, allowing you to have a property management business on the side?

Burned-out landlords may want to leave their tenant hassles behind, knowing someone could take them over quickly. If you have a great online presence, those landlords may find you and give you a great deal on their property. Or may want you to take them over.

A Complete, Custom, Property Management Website

Programs like Buildium and Appfolio do the basics for you in terms of collecting rent, organizing maintenance and paying vendors – the operational aspects of your business.

Property Manager Websites (yes, that’s the name of the website where you can find these websites) provides more of a ‘business-in-a-box’ website. Here’s a summary of all the stuff you can put into one of their websites:

  • Mobile Optimization
  • Blog Engine
  • Online Application
  • Software Integration
  • Social Media Integration
  • SEO Monitoring
  • Domain Management
  • Payment Gateways
  • Responsive Technology
  • Unlimited Pages
  • Email Integration
  • Property Widgets
  • Google Analytics
  • Admin Section
  • Custom Form Builder
  • Embedded Videos
  • Search Engine Optimization
  • Maintenance Forms
  • Lead Forms
  • Marketing System
  • Google Webmaster Tools
  • Newsletters
  • Dynamic Modules
  • And More...

These websites will do more than just run your business. They could help you grow your business.

Think about it. Right now you might use a combination of different websites and programs:

  • Appfolio or Buildium to run the operations of your property
  • Craigslist, Zillow or Zumper to advertise your vacancies
  • The MLS, Zillow or Trulia to look for or list properties for sale
  • Networking and driving around to find other properties to manage

A ‘Property Manager Websites’ (PMW) website can do all these things in one place for you... and make you look very professional for doing it. So not only can the folks over at PMW can make your company and brand look very professional, they also create one-stop-shopping convenience for your tenants, owners and prospects.

Standard, Custom-er, and REALLY Custom

Property Manager Websites offers 3 levels of websites depending on how customized you want your product for your property management business.

websiteTheir lowest level is the Turnkey Website. PMW says these websites are for “the property management company looking for an affordable, mobile responsive website with all the features of a custom website without the custom pricing.” These websites retail for $995 (one-time fee) plus a monthly hosting fee of $129.

With a Turnkey website, you can be up and running in 7 days or less. Here is an example of a Turnkey website.

The next level up is the Smart Site. PMW describes these sites as “designed for the property management company looking for that ‘next level’ website.” The Smart Site is a blend of high-level design versatility with all the technology features you would expect from a more expensive website. Everything you need in a website, nothing you don’t.

Here is an example of a Smart Site. For this site, your company will be paying $2,495, plus the regular hosting fee. They will let you make the $2,495 payment over time.

The difference between the Turnkey and the Smart Site is that you will have a lot more input for the design. You will be also able to add more custom features. PMW hand codes every Smart Site from scratch. You will be able to work with your own custom designer to make the website your way.

Some features included with your website are:

  • Beautiful, professional custom designs to fit your company’s online branding and marketing strategy
  • Custom lead optimized designs
  • Mix-and-match design attributes from any Smart Site framework
  • Unlimited design revisions
  • Your brand (logo, colors, etc.)
  • Your content (photos, videos, etc.)
  • Advanced Search Engine Optimization (SEO)
  • 30-day website review
  • Powerful, secure Content Management System (CMS) - administrative access to website
  • Unlimited hosting and support

If you have a property management website already, PMW can also integrate all the content from your original website into the new website.

catsFor max customization, jump up to the PMW Custom Website – or as PMW likes to say: ‘Stunning. Engaging. Unique.’ (You’ll have to tell us in the comments if you agree.)

The really custom sites are $4,995 from PMW. Once again, flexible payment options are available for this site. This website is designed for the property management company looking to create something truly captivating, unique and proprietary. Every detail of your website is meticulously planned, designed and built to your exact specifications.

The big difference we see with these websites is collaboration with a project management team. That means if you want to add bells and whistles like podcasts, maybe some kind of e-commerce platform or other website ideas, you can do that.

These websites are also completely optimized for all sorts of mobile platforms to ensure the widest and best dissemination of your advertising.

Everything is very customizable at this level of service. So it may be a high price to start, but you may be able to make your money back much quicker at this level of website. You can read about all the extra services they provide at this level here.

Bottom line…

These websites may be more than the typical real estate investor needs. It’s a different story for property management companies. If you are looking to grow (or start) a profitable management company, a Property Manager Websites website might be the key to your success!

Tell Us What You Think

We want to hear your thoughts on this. Share below.

 

Do It To It! Immediate Action Steps

Always Be Marketing – You need revenues to keep the cash flow pumping. Don’t get caught up with running the inside of your business and neglect the marketing.

Get Online – Newspaper ads and ‘For Rent’ signs are losing their value in many areas. Learn how to advertise online.

Outsource – Website design isn’t a skill most real estate investors brag about. Your time is much more valuable finding deals. Outsource your website design.
 

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