You have to talk to a lot of people to find a great deal. Networking, mailings, bandit signs, Craigslist… the list goes on and on. Not only are there so many people to track, but you usually have to contact them several times before they are ready to make a deal.
The last thing you want to do is forget what you said to a lead the last time you interacted with them. They start thinking you don’t care about them. They think you just see them as a number.
Wouldn’t it be better to interact with your leads as if they were the only person you ever contacted? Even if it’s been 7 months since you talked to them, do you remember every interaction you ever had?
The Magic of CRM
There’s a whole industry that’s grown up around helping you interact with leads and close deals. It’s called Customer Relationship Management (CRM) and it helps sales people in all businesses – not just real estate. But it sure can help real estate investors.
Like so many service products these days, most CRM systems…
JP Moses
is a real estate investor in Memphis, TN, with experience ranging from land lording to note buying, rehabbing, and wholesaling. However, wholesaling is the area that he enjoys most and where he bring the most experience and expertise to his students.