In the past 20 years or so, real estate investors have been slow to jump on the internet bandwagon. They have usually opted for what has worked in the past:
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Direct mail
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Cold-calling
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Bandit signs
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Networking
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Knocking on every door in the neighborhood
But, in this techy day and age, new ‘electronic’ strategies may bring in more leads and prospects. Even incorporating digital marketing into your existing marketing may significantly boost results.
Some investors are changing their approach to generating leads by taking advantage of social media. According to a study conducted by Mediakix, an average person spends
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15 minutes on Instagram
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35 minutes on Facebook
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40 minutes on YouTube
…every… single... day.
That’s more or less (most likely more) 90 minutes of screen time per day.
With over 1 billion people on Facebook, 100 million on Instagram, and so many frickin’ people on YouTube, advertising your business on these platforms may sound super tempting.
Video Ads + Real Estate = Match Made in Heaven
It may come as a shock to you, but despite the abundance of video ads, it is still a very underutilized advertising strategy in real estate.
While some people may have caught on, most investors think that video ads are intimidating and challenging to make. They think it takes a lot of time and effort… but in reality, it doesn’t have to be!
Recent statistics show that property listings with video garner 403% more responses than those without.
Let’s face it, the saying, “Pictures can be deceiving,” not only applies to dating websites. It also applies to real estate as well. So, the money and time you spend in making amazing video ads will pay off eventually.
But what about those who don’t have enough funds to create a video ad? Those who do not have time to make one? Or those who do not know how? Should they give up altogether?
Definitely not.
There are 2 main problems people encounter when making a video ad:
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Allotting hours on end to create the perfect video ad.
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Looking for monetized videos to place your ad in front of.
Veeroll aims to remedy these problems for you.
Video Advertising Made Simple Yet Deadly
Veeroll is a software that lets you create video ads for Instagram, Facebook and YouTube in a short amount of time.
You don’t even have to have any experience with video editing or ads at all. All you have to do is to choose a template, type in a few lines, pick your music and a video will be up within minutes.
It enables you to search for hundreds of monetized videos that you can display your video ad on, saving you tons of time and effort. You can still take advantage of a competitor’s videos that are garnering millions of views.
While Veeroll allows you to create videos for Facebook and Instagram, its main focus is creating videos for YouTube.
There are 3 things Veeroll allows you to do:
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Research on YouTube. You can look for channel placements, placement lists and keywords to help target your video.
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Create your own video ad within minutes.
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Access an 8-module training program and a whole lot of support.
Additionally, Veeroll boasts of other features that ‘makes video advertising dead simple… and deadly to your competition’:
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Create a video ad once and reuse it on different social media platforms.
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Manage all your ads in one place and publish them in all the right places.
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Create effective video ads even with zero experience with video editing or design.
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Get hyper-targeted traffic from monetized sources online.
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Get all the support you need, as well as training from video ad experts.
At the end of the day, Veeroll is for people who:
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Want to generate instant and targeted traffic to their video, website and business
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Don’t want to allocate hours and hours creating an effective video ad.
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Want high-converting, ready-made video ad templates.
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Want to get traffic from their competitors by getting the list of monetized videos related to your niche.
If you’ve ever used Facebook or watched videos on YouTube in the past couple of months, you’d notice that social media platforms are heavily focused on video ads.
Ted Zagat, the head of ad product on Facebook, said that Facebook will mostly show video ads from 2017 onwards.
Videos are more shared… over 1,200% more than a combination of links and text. And this is also because around 63% of consumers are more likely to purchase a product after coming across a video about it.
For real estate investors, video ads are one of the most powerful and engaging advertising mediums to really connect with prospects. Veeroll understands this which is why they make it easier for you to create videos within minutes.
Lights, Camera, Action…
Do you make video ads? Have you used Veeroll? Share below.
Be transparent in your ads. Showcase realistic pictures or video clips. Be honest.
Incorporate reviews and testimonials. More people tend to believe a nonbiased party.
Use high-quality visuals. If finances allow, you may want to hire a professional photographer to perfectly capture and create the look you want.
JP Moses
is a real estate investor in Memphis, TN, with experience ranging from land lording to note buying, rehabbing, and wholesaling. However, wholesaling is the area that he enjoys most and where he bring the most experience and expertise to his students.