Postcard Marketing: There’s An App For...

Experienced real estate investors know that postcard marketing campaigns can be:

A real pain in the derriere if you try to do them yourself, or
Expensive if you outsource them

There’s a lot to do in order to launch a successful marketing campaign. You have to:

Compile your list of prospects (or rent/buy a list from a broker)
Design the postcards
Order the postcards
Address the postcards
Add stamps
Mail

In order to accomplish all the steps, you can do things like outsource some of the tasks to a virtual (or real) assistant, use websites like Click2Mail provided by the post office, have your mom address all the postcards (not recommended), or just do it all yourself (definitely not recommended).

There Must Be an Easier Way

Or maybe you would rather just do the whole thing from an app on your smartphone – at a cheaper price than Click2Mail?

Of course you knew there would probably be an app for that. But maybe you didn’t know where to find it? Well, head on over to the Quantum Digital website to see how easy life can be.

Quantum Digital primarily markets its services to Realtors, but real estate investors can really benefit as well. We’re not sure how they can sell their services so cheaply, but who cares… Let’s make hay while the sun’s shining. AmIRight?!

Here’s how it works.

Once you have an account and/or you have downloaded the app, you can set up a direct mail campaign in just a few minutes.

To start the process, you will obviously need a list of addresses. Quantum Digital gives you two options:

Upload your own list of addresses
Use their database of addresses

address The company has a huge database of addresses that they can separate by things such as location, age, income, marital status, etc. If you use their marketing materials, access to this database is completely free.

While the company may not have databases on out-of-town owners, probate cases and foreclosures, you can use their database for other purposes…

One useful purpose is all the addresses around your smartphone. The Qcard app can figure out where you are standing with your cell phone and provide a list of addresses in your area.

Say you’re flipping a house. You would really like to sell it on your own without having to use a Realtor. Maybe you want to sell it ‘auction-style’ using the ‘Sell Your House in 5 Days’ program?

Maybe you have an option on someone else’s house and want to help them sell it.

You can send a postcard about an open house to all the other houses in the neighborhood. They may have friends or relatives who want to live nearby.

If you do have a list such as probate, divorce or foreclosures, you can upload it and send your marketing materials directly to those addresses from your computer or smartphone.

The mailings go out 24 hours after you set them up.

Make Your Phone into a World-Class Design Studio

Quantum Digital allows you to completely design your marketing postcard (or flyer or other direct mail) from anywhere. Just upload the picture you want into the app and start designing.

You can also add other features, such as a QR Code for the recipient to scan and bring them to your website, or a message to text a certain number to learn more. Quantum Digital will automatically generate the QR-Code based on the website you input.

Of course you can also add whatever text you want to the back of the postcard in order for people to contact you.

The QR Code or text message can provide powerful information to really target your direct mail campaign. Say you send out several hundred postcards to your probate list. Then you put a link to your website or a text number that sends them a link to a free report on ‘How to Sell Your House Quickly Without Spending Money to Fix It Up.’

People who are interested in selling Mom and Dad’s place quickly for cash will probably click on the link. Quantum Digital then can track who clicks on each response link. These are the people who might be your warm prospects and should receive another mailing.

The people who just throw your mailing in the trash may not be worth another mailing, because you don’t receive a ‘direct response’ from them.

Starting to see why they call it ‘direct response advertising’?

Quantum Digital doesn’t have the capability for you to add text such as ‘We Buy Houses’ directly onto your pictures. But of course there are other apps such as Phonto and Photo Editor. Just add the text to the picture using these apps, and then upload the pictures to Quantum Digital.

How Cheap Is This, Really?

Try $0.63 per card! That price includes your mailing list, the postcard printing, individually addressing each card, tracking and metric reports and postage. And that price buys you full color 8.5”x”5.5” cards.

Overall, not a bad price when you consider the same cards at Click2Mail are around $0.90 for the same size card and have these limitations:

You have to purchase at least 1,000 to get the price down to around $0.90
There are no tracking metrics provided by the post office to you

Heck, even a stamp for a postcard this big costs $0.49. Then if you go to a site like Vistaprint, you’re looking at $0.09 to $0.12 per card.

Then you have to find a way to address all of them.

Quantum Digital is really an inexpensive one-stop shop for creating great marketing campaigns for your real estate investment business and tracking the results.

Give Us a Shout

Tell us about your experience with this app in the comments section below.

Put Yourself Out There – Nothing happens until you start marketing and taking action. The more you market, the more leads you have.

Follow Up – Track your marketing. See what is working and what isn’t. Then adjust to do more of what works and less of what doesn’t.

Study Marketing – Go outside of real estate. See what ads keep getting mailed to you or what shows up on the internet over and over again. They keep showing up because they are working. How can you ‘steal’ those ads for your real estate business?