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REI Tech

Time to Go Live Without a Net

These days, people are much more into ‘authentic’ than they are into ‘professional,’ when it comes to video. Thanks to platforms like YouTube, people like to see others in the real world recording their stories. They want to see the warts and all.

Otherwise, they think it may not be the whole truth.

There’s a certain connection people have with the people on a video when they see the gaffes. They think, ‘looks like my life.’ They are more interested in what someone might be selling if they feel like they can relate to the person.

One of the best ways to show authenticity is to record it live. Often it doesn’t take much more than a cell phone to record good-enough quality video and put it on the internet.

Real estate investors have tons of live events that might interest people...

Think of HGTV and how popular that channel is. How many times have you said ‘that’s a bunch of bull..’ when you saw a slick, well-rehearsed show on that network? Not everyone buys a house for $10K, slaps…


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