You know that excited feeling you get when you receive a card in the mail?
I’m talking an actual card from an actual person... not a piece of junk mail.
It’s pretty rare these days to see such things, but – you have to admit – it’s nice to get something that was uniquely written to you.
You can use this feeling to your advantage when it comes to marketing your real estate investing business with handwritten direct mail letters.
Hey Moguls, Steve Howell here to tell you that a handwritten letter template is a superb way to get results. And in this video lesson, I’m sharing the highly successful written template that I use for direct mail marketing. In my own business.
It’s a VERY effective mail piece that can be sent to every lead that you generate.
In this video lesson, I’ll also tell you the best way to print this letter, what type of font to use and how to package the letter.
Why is this so crucial?
Because paying attention to every detail will entice the recipient to open your letter.
Now, maybe you’re doing a lot of in-person networking, using Google AdWords, putting out bandit signs, creating YouTube videos… or using other marketing methods – and that’s awesome. But these often need a follow-up technique – hence, the letter!
It’s important to create the impression that this is a one-of-a-kind letter that’s not being mass produced. When people feel special, they’re more likely to respond.
So, how exactly do you accomplish this?
Just check out my video lessons:
I’ve had a ton of success with this letter template, and I believe it will help you multiply your business too!
Lay it on Us
What tips do you have for handwritten letters? Share below.
Capture Your Reader’s Attention – Start your letter with a brief introduction of yourself and your business; explain that you are looking to purchase the property. This will give your letter a personal touch, right from the start.
Watch Your Tone – Use a friendly, non-aggressive voice in your letter. Nobody wants to deal with a pushy person. Also use language that promotes you as a “real person” – not someone who is out to take advantage of people for financial gain.
Offer Solutions – Address some of the objections that your letter’s recipient may have. For instance, if you can pay cash for a property and close quickly – explain that. It will help alleviate the potential seller’s concerns.
Steven Howell
Steven "Steve" Howell is the owner and CEO of Inner Warrior Consulting LLC, a training and consulting company designed to help entrepreneurs to build their "inner warrior" and gain the necessary skills to be successful in life and business.
Steve is an accomplished wholesale real estate investor, mentor and coach who teaches business building, mindset, marketing, branding and negotiation. Currently located in Dayton, OH, Steve successfully mentors and coaches students across the United States, specializing in helping them to complete "larger spread-off market deals" in desirable area's from a shoe string budget.
Not only is Steve a master at creating cutting edge, very personal and effective training, he also believes strongly in building a lean business with good stewardship and stresses having the right mindset and inner game in order to be a well rounded entrepreneur.
With this in mind, it is Steve's belief that if he can share with you a valuable insight, shorten your learning curve, and ultimately help you to get results in your business faster than you could on your own....MISSION ACCOMPLISHED!
When he's not working...Steve loves spending time with his wife Tyre', family, and friends. He enjoys reading, growing in faith, traveling, dining out, and fitness!