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Deal-Getting

Hard Money Vs. Private Money (and Nailing Your "Elevator Pitch")

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Hello to all our Mogul investors out there. It’s JD Esajian here weighing in on this attention-getting discussion about money. One of our favorite subjects, right? This one’s about raising money.

I’ve received an interesting challenge from one of our Moguls. I’ve been challenged to give a presentation on how I would approach a potential private-money investor asking them to fund one of my deals.

That sounds pretty simple, but there was one stipulation...aAnd it’s a tough one. The catch was I couldn't mention the fact that I'd been on the TV show, Flip This House, nor the fact that I've been investing for almost 11 years.

I'm not one to back down from a challenge, so I’m going to take it on.

Two Kinds of Funding

But before I do, I want to step back for a second and talk about the two main kinds of funding that we have available to us as real estate investors. This clarification…


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