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Hey Moguls, Preston Ely here…
“The time will come when winter will ask you what you were doing all summer.”
~ U.S. Senator Henry Clay, 1777-1852
Sales in business is cyclical or “seasonal” by nature. This includes real estate investing.
The income tends to flow in waves. We are struggling (suffering)… and then all of a sudden the income comes crashing in. We are delighted. But we quickly become UNdelighted.
Why?
Because waves come and go. They don’t seem to stick around for very long. Problem is - we begin spending as if that wave was somehow going to magically stay here and never go away.
Couple that with the fact that we immediately start working less because the pressure is seemingly ‘off’… and the stage is perfectly set for another season of struggling. As assuredly as this wave came in, it must go back out.
And around and around we go in circles, repeating this folly like madmen our entire lives. Always broke. Always living week to week. Never getting ahead.
No amount of praying for a fall harvest when you have not planted wisely in the spring will yield so much as a response from anyone or anything. Life will simply give you what you have given IT.
“Whatsoever a man sows, that shall he reap.” ~ The Apostle Paul
Here’s how to make it work.
The secret is to keep your labor constant - to plant wisely in the spring and to be keenly aware of the seasonal flows of business and life.
What does that look like practically in your business – your real estate endeavors?
Well, it looks like keeping your marketing going even when your deal flow is good… even when the hopper fills. You have too market consistently and constantly to maintain a steady flow of leads.
Stop-and-go deal flow is notorious for creating a feast or famine scenario for investors and that’s no way to run a business.
You’ve gotta get out of the house-hustler mindset and into a business-builder mindset where your deal-getting activities are consistent and steady - whether you have a lot of deals or just a few deals working at any given time.
What else helps? Another thing you’ve gotta consistency do is network.
Regardless of how long you’ve doing REI, you must get your butt to REIA meetings. Why? Because new people join those groups all the freakin’ time. So while you may not be new to the game and those meetings, you never know who’ll show up at the next get-together – it could very well be a new cash buyer or Realtor or another investor you can do joint venture deals with.
So get out there with a smile and see who you find.
And remember…
If you are not happy with your life, you simply need to take responsibility for it and start planting a different seed. Try a different market or perhaps a different deal strategy…
Don’t stop trying different things until you find what’s right for you. You absolutely MUST make it happen. NO ONE is going to do it for you. Not even God.
“A little sleep. A little slumber. A little folding of the hands to rest – and poverty will come on you like a bandit. And scarcity like an armed man.” ~ Proverbs 6:10
Speak up
What helps keep the deals flowing for you? Share below.
Market consistently – always.
Network on a regular basis – you never know when a terrific new contact or partner may appear.
Take action – no one is going to do this for you.
Preston Ely
is a real estate investor, serial entrepreneur, life coach, musician and philanthropist. CEO of Real Freedom, Inc, one of the most influential internet-based information publishers in the world, owns the largest Anytime Fitness Gym in the United States, is recording a music album with Atlantic Records, sits on the board of Advocates Of Love Orphanage, and has a non-profit charity assisting the poor and oppressed in Cuba with both their physical and spiritual needs.
With over 200,000 subscribers to his email newsletter, he is rapidly fulfilling his mission on earth, which is to glorify God by setting people physically, mentally, financially, and spiritually free through his music and his message of FREEDOM. Preston is 37 years old, lives in Tampa, FL with his wife Ashley, where he spends most of his time reading, writing, and practicing mixed martial arts.